From End of the Year 2020 to New Year 2021 thoughts: 2020 - End of year remarks for Brands & Businesses: It's excellent using social media channels that gained 100k+ followers and or 200k+ hearts/likes per post. But, are you converting this into sales? One should be getting roughly 8% - 10% from your followers....
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Like Instagram did with Reels, YouTube is rolling out a new short-form video creator called YouTube Shorts that the company hopes will take some attention away from TikTok. A unique feature being tested in limited markets, and India is the first beta testers. YouTube Shorts offers the following features to video creators: Create and upload videos...
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Instagram: How to Start Creating Videos for IGTV by Creator Expert, Trevor Holmes - production tips for making vertical videos and how to use this new channel to your advantage: This year, Instagram launched IGTV, a new app-within-an-app that allows users to upload and watch videos that are up to an hour long. Plain and...
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Instagram is ready to compete head to head on/with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from the previous one-minute limit. And to house the new longer-form videos from content creators and the general public, Instagram...
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Instagram launches “Data Download” tool. Instagram’s “Data Download” feature can be accessed here or through the app’s privacy settings. It lets users export their data; though it can take a few hours to days for your download to be ready. An Instagram spokesperson now confirms to Tridence that “the Data Download tool is currently accessible to everyone on the...
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What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling, whether they realize it or not. This is especially true when it comes to purchasing decisions. If your content hasn’t been...
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Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Users included in the test are getting a warning that the next time they take a screenshot of a friend’s story the friend will be able to see it, as shown below: This new feature — the latest...
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If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.) Now that Facebook is deprioritizing publishers’ posts in the news feed, there is more urgency for publishers to make direct connections with readers....
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“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any brand’s social media...
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What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There's a lot of debate right now about whether bottled water is really a better choice than soda. Or whether a plant-based diet is actually healthier than consuming meat. And Some people are up in...
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