Paid Search · Google Ads · Microsoft Advertising

Paid search that pays back.

We engineer Google Ads, Microsoft Advertising, and paid social campaigns around verified buyer intent — not best-guess keywords. Less wasted spend, more pipeline you can actually attribute.

30 years · 200+ brands · 15+ industries  |  Google Ads & Microsoft Ads certified

Channels we run

Every channel where your buyers search, scroll, and click.

One team, one strategy, six channels — managed natively, never outsourced.

Google Ads

Search, Performance Max, Display, YouTube, Shopping, and Demand Gen — full campaign management.

Microsoft Advertising

Bing, Yahoo, AOL, and the Microsoft Audience Network — high-intent reach often missed by Google-only buyers.

Meta Ads

Facebook & Instagram — retargeting, prospecting, and conversion-optimized campaigns.

TikTok Ads

Short-form video creative + spark-ad amplification for brands ready to capture the next-gen buyer.

LinkedIn Ads

Account-based targeting for B2B — paired with our SPEAR intent data for surgical precision.

Programmatic Display

DSP-managed display, native, and CTV with audience-graph targeting and brand-safe inventory.

The Tridence PPC Method

Four phases. Zero guesswork.

A repeatable engineering approach to paid media — refined across 30 years and 200+ brands.

01

Audit

Free deep-dive on accounts, conversions, attribution, wasted spend, and competitor share-of-voice. You keep the report either way.

02

Architect

Campaign structure, intent layering, audience segments, conversion paths, and creative briefs — built around your buyers, not Google's defaults.

03

Activate

Launch with proper UTM tagging, server-side conversions, and offline-conversion imports — so every dollar maps to revenue, not vanity clicks.

04

Amplify

Weekly optimization, monthly strategy reviews, and quarterly creative refresh. We compound performance — we don't set and forget.

Why Tridence

Built different on three things that matter.

Most agencies run the same playbook. Ours starts with intent data the others don't have.

Intent-Data Powered

Our SPEAR engine identifies accounts already in-market for what you sell. We layer that into every campaign — Google, Microsoft, LinkedIn, Programmatic — so impressions hit buyers, not browsers.

Human + AI Bid Strategy

Smart Bidding works — until it doesn't. Our specialists combine Google's AI with manual overrides, dayparting, and audience exclusions that machine learning alone consistently misses.

Full-Funnel Attribution

GA4 + server-side tracking + offline conversions imported from your CRM. We attribute revenue, not last-click guesses — so budget shifts where the real money is made.

Industries we serve

Specialized playbooks for regulated, complex, and high-consideration categories.

Industrial AutomationHealthcare & MedTechLegal ServicesFinancial ServicesSaaS & TechnologyManufacturingReal EstateHigher EducationHome ServicesProfessional ServiceseCommerceB2B Lead Gen

What good looks like

The outcomes our clients actually feel.

Specific numbers vary by industry, market, and starting point — request our case-study deck for verified figures by vertical.

Lower CPA

Cost-per-acquisition reductions

By eliminating wasted match types, audience overlap, and low-intent placements in the first 60 days.

Higher ROAS

Return-on-ad-spend lift

From intent-layered targeting and proper conversion-value tracking — not from chasing CTR vanity metrics.

Real Pipeline

SQLs & revenue attribution

Offline conversion imports tie ad clicks to closed deals — so optimization compounds toward revenue, not leads.

Tools & certifications

Google Ads Certified Microsoft Ads Partner Meta Business Partner GA4 & GTM Looker Studio SEMrush · Ahrefs

Investment

Custom-priced. Quoted per scope.

We don't sell tier packages — your spend, market, channels, and reporting needs are too unique. Tell us where you are today and we'll build a proposal sized to your goals.

Request a Proposal →

Frequently Asked

Answers to the questions buyers ask first.

What's the minimum monthly ad-spend you work with?
We work best with brands investing $1,000+/month in paid media, where strategic management compounds returns. Below that, our hourly consulting or PPC audit is a better fit. We'll tell you honestly which makes sense for your stage.
Do you require a long-term contract?
No. We work month-to-month after an initial 90-day engagement — long enough to build, launch, optimize, and prove results. If we're not a fit, you keep the audit, the campaign assets, and full account access.
Who owns the Google Ads and Microsoft Ads accounts?
You do — always. We work inside your accounts, never ours. If we ever part ways, you keep every campaign, audience, conversion action, and historical data. No hostage clauses.
How is Tridence different from a typical PPC agency?
Two things: (1) our SPEAR intent-data engine identifies in-market accounts before they convert anywhere, so we target buyers other agencies can't see; and (2) our team is senior — no junior account managers running your spend while learning on the job.
Can you import offline conversions from our CRM?
Yes. We integrate HubSpot, Salesforce, Pipedrive, Zoho, and most major CRMs to import closed-deal revenue back into Google Ads and Microsoft Ads. That's how Smart Bidding actually starts optimizing toward revenue instead of form-fills.
How quickly will I see results?
Conversion-rate and cost-per-click improvements typically show within 30–60 days as we eliminate wasted spend. Compounding ROAS lift usually surfaces in the 90–120 day window once attribution data matures and bid strategies stabilize.
Do you also handle landing pages and creative?
Yes. Our in-house team builds conversion-optimized landing pages, ad creative (static, motion, and video), and copy testing — because the click is only half the equation.

Free PPC audit

See what you're leaving on the table.

30-minute call. We'll show you wasted spend, missed intent, and the three highest-leverage moves we'd make in your account in the next 30 days. No pitch deck — just findings.

JACKSONVILLE BUSINESS JOURNAL · 2026 RECOGNITION

A top-ranked agency Jacksonville trusts.

Tridence is recognized by the Jacksonville Business Journal across three core disciplines that power our paid media work — strategy, creative, and conversion engineering.

Top Web Design Agency · Jacksonville Business Journal
2026 · Jacksonville Business Journal

Top Web Design Agency

Conversion-built landing pages, ad-to-page parity, and Core Web Vitals tuned for Quality Score lift on Google Ads and Microsoft Advertising.

Top Marketing Agency · Jacksonville Business Journal
2026 · Jacksonville Business Journal

Top Marketing Agency

Decades of paid media leadership across Search, Shopping, Performance Max, and Demand Gen — featured year over year for measurable ROAS impact.

Top Video Production Agency · Jacksonville Business Journal
2026 · Jacksonville Business Journal

Top Video Production Agency

YouTube, CTV, and short-form video creative produced in-house to power Demand Gen, Performance Max video assets, and full-funnel paid media.