Food & CPG
Organico Foods
Logo & identity for an organic-foods brand. Apple-arrow mark balances freshness with momentum, scaling cleanly from 16px favicon to retail signage.
Logo + Identity · 2026
Marks that scale from 16px to 16 feet.
Tridence designs identity systems engineered for the multi-surface era — favicons, app icons, AI search results, sign trucks, and packaging. Strategy first, geometry second, every artifact handed off in vector with a usage manual you’ll actually open.
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30+
Years building brands
600+
Marks shipped
9
Surfaces tested per build
100%
Vector + open-format delivery
Engagement tiers
Start with a mark. Scale to a system.
Three ways to work with us — from a single signature mark to a full identity system with motion, packaging, and AI-search assets. Pricing is tailored to scope, not flat-rate.
01 · Logo Sprint
Signature Mark
A focused engagement for founders and rebrands that need a single, durable mark and the essential format set to ship it everywhere.
- Brand discovery + competitive landscape
- 3 distinct concept directions
- 2 rounds of refinement on selected route
- Full master file + favicon + app icon
- Color, mono, and reverse lockups
- One-page usage sheet (PDF)
Timeline · 2–3 weeks
02 · Most chosen
Identity System
A complete brand identity engineered for the multi-surface era — web, app, social, signage, packaging, and AI-search results all working together.
- Everything in Signature Mark
- Color system (light/dark/print/digital)
- Type pairing + hierarchy spec
- Iconography starter set (12–24 marks)
- Photography + illustration direction
- Brand voice + AI-prompt library
- 20–30 page brand guidelines
- Figma/Sketch master library
Timeline · 5–7 weeks
03 · Embedded
Brand Operations
A retained partnership for venture-funded teams, multi-location brands, and marketing leaders who need ongoing identity governance and rollout.
- Everything in Identity System
- Sub-brand + product-line architecture
- Motion + sonic logo assets
- Signage, fleet, packaging templates
- Trademark + DBA filing coordination
- Quarterly brand audit + refresh
- Slack channel + 48-hr SLA
Engagement · Quarterly retainer
What we design
Twelve identity artifacts, one coherent voice.
A modern brand isn’t one logo — it’s a system of marks, colors, motion, and prompts that hold up across every surface a customer will touch in 2026.
01
Wordmarks
Custom letterforms designed at the curve, kerned at every size, optimized for legibility from 12px to billboard.
02
Symbols & monograms
Compact glyphs that survive favicon size, app-icon masking, and embroidery thread counts without losing identity.
03
Lockups
Horizontal, stacked, and condensed configurations with vetted clear-space rules and minimum-size thresholds.
04
Color systems
WCAG-tested palettes with print equivalents, dark-mode variants, and HSL relationships that scale to UI tokens.
05
Type pairing
Variable-font systems with display, body, and mono pairings — licensed cleanly for web, app, and print.
06
Iconography
Pixel-aligned icon families with consistent stroke, optical balance, and SVG sprite delivery for the web.
07
Motion + sonic
Logo reveals, micro-loops, and sonic stings exported as Lottie, MP4, and WAV for every modern surface.
08
Brand guidelines
Living documents in Figma + PDF that engineers, marketers, and printers can actually use without calling us.
09
App + favicon assets
iOS, Android, PWA, and browser tab icons exported at every required density with masking and safe-areas resolved.
10
Signage + environment
Dimensional, vinyl, and printed signage specs — with vendor-ready files, mounting notes, and material callouts.
11
Packaging + collateral
Dielines, stationery, and trade-show templates built once and rolled out by your team or ours.
12
AI-search assets
Schema-tagged logos, knowledge-panel images, and brand-prompt libraries so AI Overviews represent you correctly.
The toolkit
Designed by humans. Tested everywhere.
We use professional design tools to draw, then validate every mark across the screens, surfaces, and AI engines your customers actually use.
Adobe IllustratorAdobe PhotoshopFigma VariablesAffinity DesignerGlyphs 3Cinema 4DAfter EffectsLottieFilesProcreateFrontifyBrandpadNotion brand wikisUSPTO TESS searchPantone ConnectStark contrastRealFaviconGeneratorSchema.org BrandGoogle Knowledge PanelMidjourney mood researchRunway texture studiesChatGPT naming co-pilotClaude brand voice
A note on AI: We use AI for mood research, naming exploration, and brand-voice drafting. Every mark you see is hand-drawn, hand-kerned, and trademark-vetted by a human designer. AI accelerates discovery; it doesn’t draw your logo.
How we work
A seven-step process you can plan around.
From kickoff to handoff, every Tridence identity engagement follows the same disciplined sequence. You always know what stage you’re in and what’s coming next.
STEP 01
Discover
60-minute kickoff, stakeholder interviews, brand archaeology of what works and what to retire. We document positioning, audience, and the surfaces your mark needs to live on.
STEP 02
Position
One-page brand brief: who you are, who you’re for, what you stand for, what you sound like. Approved before a single pencil hits paper.
STEP 03
Explore
Three distinct concept territories — never variations on one idea. Each shown in real context: favicon, app icon, sign mockup, social avatar.
STEP 04
Refine
Selected route gets two structured rounds of refinement. Curves redrawn at the bezier, kerning tuned at every size, USPTO TESS pre-search.
STEP 05
System
Color, type, iconography, motion, and AI-search assets built around the approved mark. Every element tested at minimum and maximum size.
STEP 06
Document
Brand guidelines authored as a working tool: clear-space, lockups, color tokens, do/don’t pages, vendor-ready file index, AI prompt library.
STEP 07
Hand off + roll out
Master Figma library, organized cloud folder, vendor briefing call. Optional: we roll the new identity out across web, social, and signage ourselves.
Design philosophy
Five rules every Tridence mark obeys.
After three decades of designing identities for everything from solo founders to public utilities, these are the non-negotiables we’ve earned.
Distinct
Recognizable in silhouette. If you have to read the wordmark to know who it is, the symbol failed.
Durable
Designed to age in place. We optimize for ten years of use, not next quarter’s trend deck.
Scalable
Legible at 16px favicon. Sharp at 16-foot signage. Embroidery-safe at 1.5 inches on a polo chest.
Searchable
USPTO-vetted before delivery. Schema-tagged for AI engines. Knowledge-panel-ready from day one.
Defensible
Vector-native, format-rich, and documented — so your team can hold the line on usage forever.
What clients see
Identity work pays back — if you measure it.
Aggregated lifts across recent Tridence rebrands measured 90 days post-launch against the prior-period baseline.
+47%
Brand recall in post-launch surveys
2.6×
Click-through on logo−led ads
38%
Lift in branded search volume
100%
USPTO clearance success rate
Where we’ve worked
Twelve sectors, one design discipline.
Brand fundamentals are universal; nuance is industry-specific. Our portfolio spans regulated, retail, B2B, hospitality, and civic categories.
Energy & UtilitiesPublic-trust marks for regulated sectors
Hospitality · TourismBoats, resorts, tours, F&B identity
Industrial & ManufacturingHeavy-equipment, fabrication, distribution
Healthcare & WellnessPractice marks, DTC wellness, telehealth
Construction & TradesTruck-ready signage marks that wear well
Professional ServicesLaw, accounting, consulting authority marks
Retail & CPGShelf-ready packaging-first identity
SaaS & B2B TechApp-icon-first marks for product-led growth
Restaurants & F&BMenus, awnings, takeout, and TikTok
Real Estate & HospitalityProperty, brokerage, multifamily portfolios
Nonprofit & CivicFoundations, education, and government
Founders & Personal BrandsSpeakers, authors, creators, executives
Selected identity work
Real marks. Real businesses. Still in service.
Six recent Tridence identity engagements where the logo, color, and type system shipped together — and is still on the truck, the door, the dashboard, and the deck.
F&B · CPG
On & Poppin Popcorn
East Coast gourmet popcorn identity. Hand-lettered wordmark and oval seal designed to read at 24in trade-show booth and 1in foil bag stamp alike.
Beverage · Energy
British Cola — Maxx Energy
Brand identity and full can system for a UK-flag energy drink line. Crown crest mark, custom badge, and Union Jack wrap engineered for shelf disruption.
Hospitality · Tourism
Old Town Party Boat
Circular badge mark for a St. Augustine waterfront pedal-cruise. Twin-flamingo composition around an anchor-and-water motif — designed to read at favicon scale and on a 28-foot boat hull.
Functional Beverage
Minhas Naturals — Energy Water
Identity, atom-leaf monogram, and four-flavor packaging system for a caffeinated functional water. Proprietary M-mark anchors the wider Minhas portfolio.
Craft Beverage · CPG
Lemon Octopus Beverage
Illustrated identity and aluminum-bottle wrap for a craft lemon drink. Comic-style octopus, custom logotype, and city-skyline scene built for Gen-Z social shelf appeal.
VECTOR-NATIVE · USPTO-VETTED · FIGMA + AI · SCHEMA-TAGGED · FAVICON−READY · WCAG-CONTRAST · PANTONE + TOKENS · VARIABLE FONT · LOTTIE EXPORT · SIGN-VENDOR READY · KNOWLEDGE PANEL · BRAND PROMPT LIBRARY · HAND-DRAWN · HUMAN-KERNED · VECTOR-NATIVE · USPTO-VETTED · FIGMA + AI · SCHEMA-TAGGED · FAVICON−READY · WCAG-CONTRAST · PANTONE + TOKENS · VARIABLE FONT · LOTTIE EXPORT · SIGN-VENDOR READY · KNOWLEDGE PANEL · BRAND PROMPT LIBRARY · HAND-DRAWN · HUMAN-KERNED ·
Recognized locally
Jacksonville Business Journal Best of 2026.
Honored across three categories that touch identity work directly — design, web, and digital marketing.
JBJ Best of 2026
Graphic DesignIdentity systems, packaging, and brand collateral.
JBJ Best of 2026
Web DesignBrand-led website design and engineering.
JBJ Best of 2026
Digital MarketingBrand rollout, SEO, and AI-search authority.
Common questions
Eight things every founder asks us first.
How long does a logo project actually take?
Two to three weeks for a Signature Mark sprint, five to seven weeks for a full Identity System, and an ongoing quarterly cadence for Brand Operations engagements. Timelines start the day we receive a signed scope and approved brand brief, not the day we send the proposal.
Do you use AI to generate logos?
No. Every Tridence mark is drawn by a human designer in Illustrator, Figma, or Glyphs and refined at the bezier curve. We use AI for mood research, naming exploration, and brand-voice drafting — never for the mark itself. Generative AI logos can’t be trademarked, and they look like the algorithm that drew them.
Do I own the logo when you’re done?
Yes. On final payment, full intellectual-property ownership transfers to you in writing. You receive vector master files (AI, EPS, SVG, PDF), every raster export you need, and a license-clean type pairing. We retain the right to show the work in our portfolio.
Will you check the trademark for me?
We perform a USPTO TESS pre-search on every proposed mark before refinement and will flag obvious conflicts and visually similar registrations in your industry. For a binding clearance opinion you’ll want a trademark attorney; we’ll coordinate with yours or recommend one we’ve worked with.
What if I don’t like any of the concepts?
It’s rare, and we’ve built the process to prevent it: the brand brief gets approved before design starts, and the three concepts always span distinct territories. If none resonate, we treat it as new strategic information, regroup on the brief, and present a second round at no additional cost.
How does a logo work for AI search and Google’s knowledge panel?
Modern identity work includes schema markup, structured Organization data, and a properly registered logo asset that Google, Bing, ChatGPT, and Perplexity can index against your brand entity. We deliver the technical files and the markup spec so your developers can wire it into the site correctly.
Can you also redesign my website around the new identity?
Yes — web design and engineering is one of our core practices. Many clients pair an identity engagement with a website rebuild so the rollout is coherent. Or you can keep your current developer; we’ll deliver a design system they can implement faithfully.
What does this cost?
Pricing is tailored to scope — mark complexity, surface count, deliverable depth, and timeline all influence the number. We don’t publish flat-rate menus because real identity work doesn’t fit one. Schedule a 15-minute discovery and you’ll have a written estimate within a week.
Let’s draw something worth living with.
A mark that scales from favicon to fleet, vetted for trademark, ready for AI search — from kickoff to handoff in a few focused weeks.
Jacksonville (HQ) · Chicago · Nationwide