September 26,2016ByDAVID VEGA

87% of people turn to SEARCH first to get things done.

Brands . social media

New Consumer Behavior Data: 87% of people turn to SEARCH first to get things done. Mobile is key. Result: As marketers we have to connect the information we provide across screens, channels, and formats. And search, particularly on mobile, is where to start. By anticipating people's needs, you can ensure you're meeting people in...

October 10,2015ByDAVID VEGA

Why Every Physician’s Practice Needs a Social Media Policy!

Brands . social media

Social media has changed the way the world communicates. In the medical community, social media adoption has come with inevitable data breaches and ethical issues— many of which could have been avoided. In one recent case, a nurse at New York Presbyterian Hospital was fired from her job after she posted a photo to Instagram of...

January 15,2012ByDAVID VEGA

Where Social Media Marketing Fits In Your 2012 Budget?

Brands

Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by...

January 14,2012ByDAVID VEGA