What makes SPEAR different from Google Ads or Meta?

SPEAR is cookieless and IP-targeted, identifying verified B2B buyers at the IP level before they fill out a form. Google and Meta target audiences based on cookies and declared interests; SPEAR targets companies based on real-time intent signals.

Is SPEAR self-serve or managed?

Both. Agencies and in-house teams can run SPEAR self-serve through the platform UI, or we manage the program for you under a senior-led engagement. Pick the one that fits your team's capacity.

Can I white-label SPEAR for my agency?

Yes. We offer a white-label reseller program for digital agencies who want to offer cookieless IP-targeting to their clients without building it themselves. Contact us for the partner agreement.

What is the minimum monthly engagement?

$1,000 per month minimum, with ad spend scoped separately. Final pricing depends on volume, channels, and white-label arrangements.

How is SPEAR cookieless?

SPEAR uses IP-based identity resolution and intent signals — not browser cookies. That makes it durable in a privacy-first, post-cookie world and effective for B2B accounts where cookie-based targeting has always been weak.

Do I need a Google Ads or Meta account to use SPEAR?

No. SPEAR runs independently. We can integrate with your existing Google Ads or Meta accounts for cross-channel optimization, but it is not required.

How long does onboarding take?

Self-serve agency onboarding is typically 5 to 10 business days including platform access, training, and first campaign launch. Managed-service onboarding is 2 to 3 weeks including audit, strategy, and creative.

SPEAR by Tridence · Self-Service Platform

Run paid media like an agency. Without one.

SPEAR is the self-service ad platform built on 100% cookie-free device & IP targeting — so brands, agencies, and lean in-house teams can launch precision campaigns in minutes, not weeks.

Schedule a Demo → Create Free Account

✓ Cookie-free · No agency markup · Real-time reporting | Built on 30 years of paid-media engineering

What SPEAR does differently

Built on three things most platforms can't do.

SPEAR isn't another DSP wrapper. It's a precision targeting layer engineered for the post-cookie web.

100% Cookie-Free

No third-party cookies, no fingerprinting decay, no privacy-law exposure. SPEAR identifies accounts by device and IP signal — durable signals that work in every browser and OS update.

Device & IP-Level Precision

Geofence buildings, target competitor parking lots, reach specific household IPs, or layer audiences by firmographic match. Precision typically only available in $50k+/month enterprise DSP contracts.

No Agency Markup

SPEAR is self-service by design. Run your own campaigns, see your own data, pay your own media costs. No 15-30% agency markup baked into every impression.

How it works

Four steps. Live in an afternoon.

No onboarding sales cycle. No 90-day implementation. SPEAR is built for marketers who already know what they want.

Create Your Account

Free signup. No credit card to explore. Add your billing only when you're ready to launch your first campaign.

Build Out Campaigns

Define your targeting (geo, IP list, device, audience), upload creative, set bids and pacing. Templates available for common use cases.

Monitor in Real-Time

Live dashboard for impressions, clicks, conversions, and account-level reach. See what's working in hours, not weeks.

Review & Share

White-labelable PDF and CSV reports. Share with clients or stakeholders without exposing the platform underneath.

Built for four kinds of advertisers

Whoever runs the campaign, SPEAR runs underneath.

Brands going direct

In-house marketing teams who want enterprise-grade targeting without the enterprise contract. Run your own media, own your own data.

Agencies running client work

White-label SPEAR under your agency brand. Run multi-client campaigns from one login, with reporting your clients can keep.

Enterprise marketing teams

Add SPEAR as a precision layer on top of your existing DSP, social, and search stack. Reach the accounts cookies can't.

Lean in-house teams

One marketer, one budget, big targeting needs. SPEAR removes the agency middleman so small teams hit precision usually reserved for Fortune 500.

Channels & inventory

Everywhere your buyers actually spend their day.

SPEAR delivers across premium, brand-safe inventory — no MFA sites, no made-for-arbitrage placements.

DisplayNativeCTV / OTTMobile In-AppDigital AudioVideo Pre-RollDOOHEmail AppendDirect Mail MatchSocial Retargeting

What good looks like

The wins SPEAR users actually report.

Specific numbers vary by industry, market, and campaign type — request a SPEAR demo for case-study data by use case.

Lower CPM

Cost-per-thousand reductions

By cutting agency markup and bidding into the platform's own targeting graph instead of inflated open exchanges.

No Cookie Decay

Stable audiences over time

Cookie-free targeting doesn't expire when Chrome, Safari, or iOS pushes the next privacy update.

Real Account Reach

Verified in-market accounts

Device and IP-level signal lets you confirm impressions hit the actual buyers and accounts you wanted — not just demographic lookalikes.

Investment

Self-serve. No long-term contracts.

SPEAR works best for advertisers running $1,000+/month in paid media. White-label and managed-service tiers are custom-quoted based on volume and support level.

Schedule a Demo → Request Pricing

Frequently Asked

Answers to the questions buyers ask first.

How is cookie-free targeting actually possible?

SPEAR uses device IDs and IP-level signal — both of which are durable and don't depend on third-party cookies. We build target audiences from real-world location, household, and firmographic data, then activate against the bidstream directly. When Chrome finishes deprecating cookies, SPEAR campaigns won't notice.

Do I need ad ops experience to use SPEAR?

No, but it helps. The platform has guided campaign templates for common use cases (geofencing, account-based, retargeting) so a marketing generalist can launch in under an hour. Power users can drop into manual mode for precision bidding, dayparting, and audience layering.

What inventory does SPEAR access?

Display, native, CTV/OTT, mobile in-app, digital audio, video pre-roll, DOOH, and email/direct-mail match. All inventory is brand-safety filtered — no MFA (made-for-advertising) sites, no arbitrage placements. You can whitelist or blacklist specific publishers.

Can my agency white-label SPEAR?

Yes. Agency partners can run SPEAR under their own brand with white-labeled reporting, custom client dashboards, and consolidated billing. Pricing is volume-based — request a partner conversation for terms.

What's the minimum monthly spend?

SPEAR works best for advertisers running $1,000 or more per month in paid media. There's no contract minimum on self-serve, but campaigns below that level typically don't generate enough signal for the platform's optimization to compound.

How does SPEAR compare to Google Ads or DV360?

SPEAR isn't a replacement — it's a precision layer. Google Ads and DV360 cover search and broad display. SPEAR adds cookie-free device/IP targeting and account-level reach those platforms can't match. Most clients run SPEAR alongside their existing Google and Meta stack.

Who owns the campaign data and audiences?

You do — always. Every campaign, audience segment, conversion event, and historical report stays with your account. If you ever leave SPEAR, you keep the data and we don't restrict export.

15-minute demo

See SPEAR run a campaign in real-time.

We'll walk through one live use case in your industry — geofencing, account-based, or retargeting — and show you exactly what cookie-free targeting looks like inside the platform. No slides.

Schedule My Demo → Send a Message Instead

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The same Jacksonville Business Journal recognition that puts Tridence on the map every year is built into the platform powering your paid search programs.

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Dashboards, reporting interfaces, and client portals engineered with the same UX rigor that earned Tridence top web design honors.

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Built by the agency the JBJ named a top marketing firm — every workflow reflects 30 years of paid media operating leverage.

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Run paid media like an agency. Without one.