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7865How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?
May 28,2021ByDAVID VEGA

How are businesses going to excel in a consumer rebound economy in 2021, 2022, and beyond?

How are businesses going to excel in a consumer rebound economy in 2021 and beyond? With increased digital investment, every business sector will need to buckle down how they capture all data and view their customer across all channels that will enable them to deliver a more convenient and personalized customer experience. General ad platforms alone like Facebook and Google Ads will not cut it. Next-generation businesses that will utilize a consumer experience in GeoFraming and Video content as an omnichannel (behavioral) consumer digital approach will be successful. Every Business and Brand must utilize all verticals in seizing the opportunity to merge their customers’ physical and digital footprints to create a more personalized and cohesive experience across all touchpoints. Learn more from video: Spear by Tridence Companies who invested heavily to shift their business and customers online now have a wealth of first-party customer information  If companies/brands can connect their valuable first-party data to their in-store experiences and solve consumers’ problems outside of their everyday digital devices, they have the opportunity to create a  “connected retail” experience in a memorable way, which will sustain the brand awareness and consumer culture. ⤵️ Learn More: www.tridence.com/ip-targeting...

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7697Facebook adds a sound and music library you can use for video – ‘Sound Collection’.
December 9,2017ByDAVID VEGA

Facebook adds a sound and music library you can use for video – ‘Sound Collection’.

Facebook has added a “sound collection” of 1,000 free, pre-cleared songs by mostly unknown artists for its users to add to their videos. The social media platform started unrolling the new material on Friday (Dec. 8) as part of its larger Facebook for Creators program it announced last month. The new initiative is intended to provide video creators with tools to develop their skills (and followings) on Facebook and Instagram. Facebook Sound Collection has a huge potential but probably won’t deter users from illegally adding popular music to their videos. But, Facebook Sound Collection is a repository of thousands of high-quality audio tracks and sound effects from across the world. These tracks and effects are owned by Facebook (hence there are no hassles with copyright or paying the artists) and video creators are free to use them in their videos which can then be shared on Facebook or Instagram. There is also an accompanying collection of over 1,500 sound effects ranging from Venetian blinds opening to a dental suction tool. It may only be a matter of time before popular acts join the service as well. In September it was reported that Facebook was negotiating with major record labels and music publishers for rights to legally include copyrighted music in videos uploaded to the platform. Check out the songs and sounds here.   Author: David Vega...

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7695YouTube is launching a new video format called Reels
December 4,2017ByDAVID VEGA

YouTube is launching a new video format called Reels

YouTube is developing a new video feature that allows creators to post 30-second videos called Reels. The feature, which is noticeably similar to Snapchat and Instagram Stories, was previously absent from YouTube. Thus, bringing “Youtuber’s” to be a more Social acceptable environment. Reels will appear in a brand-new tab on creators’ channels and can be decorated with filters, text, and stickers. Reels won’t expire after 24 hours, and one creator can make multiple topic-specific Reels, unlike Snapchat and Instagram Stories. The company tells us the idea with Reels is to introduce a new video format on YouTube that lets creators express themselves and engage fans without having to post a full video. Instead, creators make new Reels by shooting a few quick mobile videos of up to 30 seconds each, then adding filters, music, text and more, including new “YouTube like” stickers. And unlike Stories on other platforms, YouTube creators can make multiple Reels and they won’t expire. Below is what Reels will look like for creators at launch, but be aware that the format could change ahead of a public release.   The arrival of Reels is one of a handful of changes for YouTube and the YouTube Community, the social platform launched last fall as a new way for video creators to engage with their fan base. A mini social network within YouTube’s larger social network, Community lives on a creator’s channel in its own tab, allowing them to share updates using text, photos, GIFs, polls, and more....

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