What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. First, the FTC announced its first-ever settlement with social media influencers over a failure to properly disclose a brand endorsement deal. While the organization only penalized the influencers that also owned the brand at the center of the campaign, the settlement...

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