influencers

7705Instagram is testing screenshot alerts for stories
February 13,2018ByDAVID VEGA

Instagram is testing screenshot alerts for stories

Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Users included in the test are getting a warning that the next time they take a screenshot of a friend’s story the friend will be able to see it, as shown below: This new feature — the latest...

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7703Is Our Social Media Terminology About to Change?
January 15,2018ByDAVID VEGA

Is Our Social Media Terminology About to Change?

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any brand’s social media...

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7684What the FTC’s latest endorsement disclosure actions mean for marketers
September 15,2017ByDAVID VEGA

What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. First, the FTC announced its first-ever settlement with social media influencers over a failure to properly disclose a brand endorsement deal. While the organization only penalized the influencers that also owned the brand at the center of the campaign, the settlement...

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