communications strategies

September 26,2016ByDAVID VEGA

87% of people turn to SEARCH first to get things done.

Brands . social media

New Consumer Behavior Data: 87% of people turn to SEARCH first to get things done. Mobile is key. Result: As marketers we have to connect the information we provide across screens, channels, and formats. And search, particularly on mobile, is where to start. By anticipating people's needs, you can ensure you're meeting people in...

December 2,2011ByDAVID VEGA

Need a Social Media Strategy? Start with These Three-Pronged Approaches

Brands . social media

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a goal: What are you trying to accomplish via your communications?...