September 15,2020ByDAVID VEGA

2020 and 2021 will be the year of the Hispanic consumer

Brands . social media . Spiritual

September 15 to October 15 is National Hispanic American Heritage Month 2020 – 2021 will be the year of the Hispanic consumer. Marketers who invest in the Hispanic opportunity for the long run, secure upper management buy-in, partner with multicultural marketing experts (like Tridence), and leverage cultural intelligence to develop and execute a strategy to connect and reach U.S. Hispanic consumers will be rewarded with growth. Now that’s something to celebrate truly. If you are a marketer looking to grow your brand, repeat after me – $1.5 trillion – 212% growth – $1.5 trillion – 212% growth (Hispanic online Marketing). These figures alone should lead you to take a hard look at the Hispanic market to drive growth today. Right now, Hispanics account for one out of every six Americans and their aggregate buying power is larger than the GDP of Australia. “If you’re going to spend time and money marketing to this audience, you want to take the best approach to develop an authentic Humanizing Brand message,” CEO David Vega of Tridence. “You need to understand culture points and brand preference, why they purchase some products and not others.” In addition, marketers should not just translate English into Spanish and assume they have checked the box. Marketers that are spending to reach the audience for the first time must first build a relationship. This audience is the primary growth market in the U.S., and you can’t just have one message to all. Looking to grow within the Hispanic markets. Contact David Vega with Tridence (Hispanic Marketing Agency). Officies in Chicago and Jacksonville....

September 15,2020ByDAVID VEGA

Halloween Horror Nights LIVES ON! 2020

Brands . social media . Travel

Just officially announced, two haunted houses will be offered this year at Universal Studios Florida as part of modified Halloween offerings at the resort. Months after Universal Orlando announced the cancellation of Halloween Horror Nights, the theme park said on its website Monday that it will allow a limited number of people into two of its haunted houses for two days only. Revenge of the Tooth Fairy and Universal Monsters: The Bride of Frankenstein Lives—will open to guests, and for the first time ever, they’re included with daytime admission. Virtual Line will be available for the haunted houses. Premier Passholders will be among the very first to experience the Haunted Houses on Friday, September 18, 2020. Registration opens Wednesday, Sept. 16, 2020 at Noon. At this time, no further details have been released on future dates for the Houses....

September 14,2020ByDAVID VEGA

RESTAURANTS ARE ON PACE TO LOSE $240B IN SALES THIS YEAR 2020

Brands . social media

Restaurant sales fell 34% below normal levels in August after dropping $165 billion during the first five months of the pandemic, keeping the industry on pace to forgo $240 billion in sales during 2020 because of COVID-19, according to a just-released business update from the National Restaurant Association (NRA). Even with dining rooms partially reopened in most areas of the country, the industry is employing only 71% of its pre-pandemic workforce, with nearly 3 million former staff members still on the sidelines, the NRA found. Let’s all continue to pitch in and help #protectlocal restaurants in your area. The development of industry professionals remains a top priority, and we (Tridence) are proud to support the restaurant workers during this time of crisis. Funding for the Restaurant Employee Relief Fund comes from various sources, including personal donations, corporate partnerships, and proceeds from the Go Gourmet Dining and Virtual Event Series. DONATE HERE...

September 12,2020ByDAVID VEGA

Zillow Group launched its direct homebuying platform in Jacksonville

Brands . social media

Zillow Offers allows homeowners to receive a near-instant cash offer for their homes, directly from Zillow. Seattle-based Zillow group has launched Zillow Offers in Jacksonville, its first expansion of the product footprint since Covid-19. Homeowners can directly sell their homes to Seattle-based Zillow through the platform, which aid Jacksonville sellers to avoid the common hassles of selling traditionally. Zillow Offers™ is an easier way to sell your home with less hassle on a timeline that works for you. If your home is in a participating market, you can request a cash offer from Zillow in a few simple steps. Unlike a traditional or for-sale-by-owner transaction, your home is never listed, so you avoid showings, open houses and home prep. There is no cost to request or receive an offer from Zillow. If you choose to sell your home to Zillow, you will receive a clear statement outlining any fees associated with the offer. The average service fee is 2.5% Jacksonville will be Zillow‘s third Florida market, behind Tampa and Orlando. It’s also active in 25 other markets....

September 1,2020ByDAVID VEGA

Red Alert Restart campaign. What is it?

Brands . social media

SEEING RED Chicago & Jacksonville? Hundreds of buildings across the country will be lit up for “Red Alert” tonight. Tridence is Supporting. What is it? The Red Alert Restart campaign focuses on urging Congress to pass an economic relief package for the struggling, theatres, live events, and entertainment industry. Nationwide, more than 1,500 venues in 35 cities will be illuminated red. All illuminations will begin at 9 p.m. est and will end at midnight. The impact of the coronavirus pandemic on the industry goes far beyond event venues, production companies, and event planners. Catering staff, decorators, riggers, stage laborers, entertainers even businesses located near event venues also have fallen victim to substantial financial and employment loss. More than 96 percent of live event companies have been forced to cut their staff, leaving 77 percent of people in the industry without any household income. About Red Alert Restart:Red Alert Restart is a passionate team of industry professionals, with a goal: To bring much-needed attention to the fact that we were the first to be shut down by COVID19 and will be the last to return. The organization is asking the public to support its mission and for government officials to adopt the RESTART Act and a continuous extension of the Pandemic Unemployment Assistance, which provides additional funding to those who are currently out of work. Hastags: #SaveLiveEvents, #WeMakeEvents, #RedAlertRESTART #ExtendPUA....

September 1,2020ByDAVID VEGA

Facebook changes terms of service – censorship

Brands . social media

“Effective October 1, 2020, section 3.2 of our Terms of Service will be updated to include: “We also can remove or restrict access to your content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to Facebook.” According to the notification, the change is to take place on October 1. Here’s the exact wording: Effective October 1, 2020, section 3.2 of our Terms of Service will be updated to include: “We also can remove or restrict access to your content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to Facebook.” Immediately, reaction began to roll in on social media with users concerned the update amounts to online ‘censorship.’ Especially close to elections, it can look like Election interference. Is this a coincidence? But, The move could be linked to recent changes in Australia, where the Australian Competition and Consumer Commission is preparing a bill that would require both Facebook and Google to compensate news outlets when stories are published on their respective platforms. If you’re looking for further clarification on what type of content can be removed, you’ll likely have to wait until the terms of service take effect next month. As noted, the changes to Facebook’s terms of service take effect from October 1, 2020....

August 5,2020ByDAVID VEGA

Android’s ‘Nearby Share’ file sharing feature is launching

Brands . social media

It only took Google nine years to catch up to AirDrop. Google is launching a new Android feature called “Nearby Share” that enables direct sharing between any device running Android 6 and up. Nearby Share works very much like Apple’s AirDrop feature for the iPhone: you simply select the Nearby Share button on the share menu and then wait for a nearby phone to appear. Google says it’s even possible to “send and receive files anonymously.” This could potentially be an annoyance. Nearby Share works between Android phones and will work with Chromebooks “in the coming months,” but it can’t share to iOS devices, Macs, or Windows machines at this time. Plans are coming in future updates with no definitive time-line....

August 2,2020ByDAVID VEGA

Lollapalooza is a bust as mayor Lightfoot hijacked political interviewing.

Brands . social media

chicago: #Lolla2020 is a bust with mayor Lightfoot hijacking and making demands on guest interviews to remove anti-sentiments. As guest lineups express frustration in her city handling, she has been demanding to pull the acts of those dissent in the days’ lineups. Many considered the city’s actions and mayor tantamount to censorship—and at a moment when thousands of Chicagoans already feel the mayor is ignoring protests against police violence and racial injustice, this is striking a nerve with chicago and national music goers. In a statement, the Mayor launched the Boards of Change project to encourage participation in the Census and other civic engagement activities that promote and advance democracy for all. “The ‘Millennium Park at Home’ virtual concert series was created as a platform to showcase local music, support musicians, and engage audiences at this difficult time,” the statement continues, “however these City platforms should not be used for political purposes.”...

July 24,2020ByDAVID VEGA

Universal Orlando has canceled Halloween Horror Nights for this year 2020.

Brands . social media . Travel

Universal Orlando has canceled Halloween Horror Nights for this year. The popular after-hours scare-fest, held for nearly three decades at Universal Studios theme park, is the latest event to be scrubbed by the coronavirus pandemic. In a letter to employees, Universal Orlando Resort president Bill Davis thanked them for their work that had already been underway for months. “For so many of us, HHN is a point of pride,” Davis wrote. “I have every confidence that our teams will adapt and direct their energies towards making HHN 2021 the ultimate homecoming of terror.”...

July 10,2020ByDAVID VEGA

Instagram Releases: Pinned Comments

Brands . social media

Instagram – is rolling out a feature that provides a similar experience from other social channels. In a Twitter post, Instagram announced the rollout of pinned comments to all users. “Today we’re rolling out pinned comments everywhere. That means you can pin a few comments to the top of your feed post and better manage the conversation.” Users are allowed only three pinned comments per post. How To use: Users simply swipe left on a comment and click the pin icon to propel it to the top. Once pinned, the user who posted the comment will be notified....