Jacksonville Beach Tribute - Sterling Joyce - Remembrance. At Tridence, we were fortunate to work with him for over 20 years. Helping the beach community and supporting local non-profits. He will be missed but not forgotten. Godspeed, my friend.

A special Tribute: The man is known as the “Mayor Jax Beach” (sterling Joyce) passed on recently. While widely known out in the beaches area for serving as the Maitre’ D of Casa Marina, Sterling Joyce made an impression all over Jacksonville. His smile, warm heart, and love of sharing the love by giving roses to people he met have people all over the community sharing memories with each other and his family. River City sat down with his daughter Tonya to talk about his history and the legacy he built by giving so much back to the community.

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