Auto · Dealership
BMW — conquesting in the lot
Dealer-radius targeting plus competitor-lot conquesting. Mobile and CTV creative served only to verified shoppers physically in-market for a luxury vehicle.
OutcomeShowroom traffic lift
GeoMarketing · SPEAR by Tridence
Reach the right people, in the right place, at the right moment.
Cookie-free. Device-level. Mapped down to the building address. Location, audience, and context engineered into one campaign — driving in-store visits, qualified leads, and measurable lift across mobile, CTV, audio, and direct mail.
SPEAR · LIVE GEO TARGETING
Geo-framing technology
Identify visitors. Target them anywhere.
Geo-framing identifies devices that physically entered a location — a stadium, a competitor lot, a trade-show floor, even all major sporting events and concerts — then reaches those same consumers anywhere they go next.
The three levels of GeoMarketing
Location. Audience. Context.
Most agencies stop at a radius around a ZIP code. We map every campaign down to the building address — then layer audience and context on top.
i / Location
Where they actually go.
Mapping down to building addresses — stores, events, competitor locations, and DMAs. Reach devices that physically entered the address footprint, not just the IP block.
- Address-level & venue-level targeting
- IP-targeting at household precision
- Foot-traffic and visit measurement
ii / Audience
Who they really are.
Build behavioral audiences from real-world signal — visits, intent, purchase, lifestyle — not third-party cookies.
- Behavioral & intent audiences
- Lookalikes from real visit data
- Audience-based direct mail
iii / Context
The moment they’re ready.
Match creative to the page, app, daypart, and weather. Spend lands when the consumer is most likely to act — not on impression volume.
- Contextual placements & dayparting
- Weather, event, and trigger-based
- Cookie-free targeting that scales
Why Tridence
Three reasons clients leave their last agency.
01
SPEAR is ours.
SPEAR is Tridence’s in-house IP and geo-targeting engine. No middlemen, no resold inventory, no opaque markups — just direct access to the same data the platforms use.
02
Cookie-free, not cookie-dependent.
Built on device-level and IP signal from the start. We didn’t bolt on a workaround when cookies died — we engineered around them years ago.
03
30 years, 200+ brands, every vertical.
Auto, hospitality, healthcare, retail, tourism, finance, real estate. The playbook is industry-tuned because we’ve actually run it — not read about it.
The method
How a Tridence GeoMarketing campaign actually runs.
i / Map
Define the geography.
Stores, competitors, events, DMAs, trade areas. Targeting drawn at the building address — not ZIP-code averages.
ii / Build
Layer the audience.
Behavioral, intent, demographic, and lookalike segments stacked on top of the geo. SPEAR resolves to the device.
iii / Activate
Run multi-channel.
Mobile, CTV, audio, DOOH, audience-based direct mail. Creative variants per surface, dayparted to behavior.
iv / Measure
Prove the lift.
Foot-traffic attribution, online conversion, ROAS, and incremental visit lift. Reported weekly — not at quarter end.
What’s inside a campaign
Six workstreams. One accountable team.
Geo strategy & mapping
Address footprints, conquesting plan, addressable trade areas, exclusion zones.
Audience engineering
Behavioral segments, lookalikes, suppression lists, retargeting cohorts.
Creative & variants
Mobile, CTV, audio, DOOH, mailer creative tuned per audience and surface.
Multi-channel activation
Programmatic mobile, CTV/OTT, audio, DOOH, audience-based direct mail.
Visit & lift attribution
Foot-traffic measurement, incremental lift studies, online conversion tying back.
Optimization & reporting
Weekly cadence, in-flight optimization, transparent dashboards — not slide decks.
Channels & surfaces
Where SPEAR puts your spend to work.
Programmatic Mobile
CTV / OTT
Streaming Audio
Digital Out-of-Home
Audience-Based Direct Mail
In-App Display & Video
YouTube & Pre-Roll
Connected Car
Geo-Conquesting
IP-Targeting
Niche marketing with local IP-targeting
Industry-tuned playbooks for the verticals geo actually moves.
Twelve niches we run weekly. Each with its own audience layers, creative cadence, and measurement model.
Auto Dealerships
Lot conquesting, service-drive retention, brand defense.
Restaurant Marketing
Store-level dayparting, LTOs, traffic recovery.
Travel & Tourism
DMA acquisition, airport addresses, destination branding.
Financial Services
Branch-radius, life-event triggers, in-market intent.
Retail Industry
Store-locator lift, competitor conquesting, shopper segments.
Real Estate
Open-house targeting, mover audiences, neighborhood plays.
Sports Marketing
Stadium addresses, ticket holder audiences, away-game triggers.
Health and Fitness
Service-line acquisition, condition-based audiences.
Hispanic Marketing
Language-tuned creative, cultural audiences, multi-DMA.
Political Advertising
Voter-file matching, household IP precision, daypart.
Healthcare & Wellness
Service-line acquisition, condition audiences, compliance-aware.
QSR & Casual Dining
App downloads, LTO push, competitor lot conquesting.
Audience-based direct mail
Direct mail powered by real-world behavior.
Build a postcard audience the same way SPEAR builds a digital one. Each tag below is a pre-built audience reaching consumers who have visited matching real-world locations in the past 180 days.
Art Lovers
Bar Goers
Car Shoppers
Casino Goers
Coffee Lovers
Cycling Enthusiasts
Fine Diners
Sports Enthusiasts
Concert Goers
Frequent Travelers
Outdoor Enthusiasts
Pet Owners
Home Improvers
Movie Goers
Theme Park Visitors
Health Conscious
Yoga & Fitness
Luxury Shoppers
QSR Frequenters
Grocery Loyalists
Auto Service Visitors
Real Estate Browsers
Banking & Finance
Charitable Donors
See it in action
How GeoMarketing actually works.
See how SPEAR turns real-world locations into addressable digital audiences — in three minutes.
Ad-network reach
Where SPEAR places your spend.
90B+Daily ad impressions observed
94%Of daily online ad inventory
200+Digital publisher relationships
30K+Data providers integrated
Popular sites where SPEAR places ads include but are not limited to Weather Channel, ESPN, Yahoo, USA Today, Forbes, People.com, and CNN. We target real people in real households — not zones or clusters — matching physical addresses to IPs with over 95% accuracy.
Real client work · 30 years, 200+ brands
Six campaigns. Six industries. One engine.
A snapshot from the Tridence portfolio — same engine, every vertical.
Hospitality · Local
Bark Social — filling the patio
Hyper-local targeting around dog parks, pet stores, and competing venues. Behavioral audience layered with weekend dayparting to drive walk-ins.
OutcomeIn-store visit growth
Travel & Tourism
The Florida Keys — out-of-market demand
Targeting cold-weather DMAs, airport addresses, and rival destination touchpoints. Synced creative across CTV and mobile to drive booked stays.
OutcomeVisitation & bookings
Restaurant · QSR
Dave’s Hot Chicken — app-driven traffic
Store-level fences with dayparted creative to drive app downloads and store visits. Audience built from real visitors to QSR competitors and major sporting events.
OutcomeApp installs & visits
Tourism · Destination
Martin County Office of Tourism
Out-of-market awareness to feeder DMAs, with audience layers built from cultural and outdoor-recreation visitors. CTV and mobile synced to drive visit consideration.
OutcomeDestination interest lift
Sports & Entertainment
Sporting Events & Concerts
All major sporting events and concerts. Geo-framing technology that identifies and targets visitors of specific physical locations after they’ve visited — reach your consumers anywhere they go next.
OutcomePost-event re-engagement
Honest outcomes
What success actually looks like.
No cherry-picked vanity metrics. The four numbers we hold ourselves to on every GeoMarketing engagement.
i
Verified Visit Lift
Incremental in-store visits attributed to exposed devices.
ii
Cost per Visit
Real-world CPV, not just CPM or CPC.
iii
Online Conversion Lift
Form fills, calls, bookings tied back to geo-exposed devices.
iv
ROAS & Incremental Lift
Hold-out comparisons that prove dollars caused the result.
Start with a discovery call
Every campaign starts with a 15-minute strategy call.
No templates, no off-the-shelf packages. We map your geography, build a target audience, and quote against your goal — not a price sheet.
- Map your trade areas, competitors, and conquesting opportunities
- Identify the right audience layers for your vertical
- Recommend channel mix — mobile, CTV, audio, DOOH, direct mail
- Walk through measurement and reporting cadence
- Receive a written scope and quote within 5 business days
FAQ
Questions buyers actually ask.
What is GeoMarketing — and how is it different from geo-fencing?
Geo-fencing is one tactic. GeoMarketing is the full discipline: combining location, audience, and contextual signals into a campaign that drives measurable in-store and online outcomes. Tridence engineers all three layers on every engagement.
How does Tridence target without third-party cookies?
SPEAR resolves audiences at the device and IP level using real-world behavior — visits, locations, intent signals, and first-party data. Cookies were never the foundation, so deprecation didn’t break us.
What is geo-framing and how does it differ from geo-fencing?
Geo-framing identifies and targets visitors of specific physical locations after they’ve visited those locations — reaching them anywhere they go next. Geo-fencing reaches them only while inside the perimeter. SPEAR runs both.
Can you measure actual in-store visits?
Yes. We attribute incremental store visits using exposed-vs-unexposed device cohorts, and we report it in your dashboard alongside online conversions, ROAS, and visit lift.
What channels do you activate?
Programmatic mobile, CTV/OTT, streaming audio, digital out-of-home, in-app display and video, YouTube/pre-roll, connected car, and audience-based direct mail. We build the channel mix around the goal — not the other way around.
What does a typical engagement cost?
We quote per goal, not per package. Most engagements start at a meaningful monthly media commitment plus management. The 15-minute discovery call gives us what we need to scope it properly.
Which industries do you serve?
Auto dealerships, restaurants and QSR, travel and tourism, healthcare, retail and CPG, real estate, financial services, sports and venues, Hispanic marketing, and political. Thirty years of category playbooks behind every campaign.
How fast can a campaign go live?
Mapping and audience build typically takes 7–10 business days from kickoff. Creative pacing depends on existing assets — we can produce in-house if needed.
JACKSONVILLE BUSINESS JOURNAL · 2026 RECOGNITION
A local-first agency, recognized nationally.
GeoMarketing depends on credibility in-market. Tridence is recognized by the Jacksonville Business Journal across web, marketing, and video — the three disciplines that make hyperlocal campaigns work.
2026 · Jacksonville Business Journal
Top Web Design Agency
Locally optimized landing pages, store finders, and geo-personalized experiences engineered for footfall and form-fills.
2026 · Jacksonville Business Journal
Top Marketing Agency
Cookie-free geo-targeting and IP-level audience modeling from a JBJ-recognized marketing leader with 30 years in-market.
2026 · Jacksonville Business Journal
Top Video Production Agency
In-market video creative — DOOH, CTV, and addressable display — produced by an in-house team named for its 2026 video work.