SPEAR DATA PLATFORM BY TRIDENCE SOLUTIONS
Find prospects who fit your business. Understand available visitor signals. Give your sales team a clearer reason to start the next conversation.
For businesses, growth teams and agencies.
START WITH THE RIGHT PEOPLE
You know who you want to reach. We help turn that picture into a focused audience and a practical next step.
BUSINESS TO BUSINESS
Shape an audience around the companies you serve, the roles you need to reach and relevant buying interests. Give your sales and marketing teams a more useful place to start.
Plan my audienceA focused starting point.Availability depends on source and permitted use.
MAKE THE DATA USEFUL
Start with a real business question. Then choose the audience and channel that can help answer it.
Define the company profile you serve, choose relevant roles and explore available topic-based interest. Build a focused account or contact segment for your team to review.
A clear audience brief, relevant segments and an outreach plan aligned with your offer.
Example use: a service company planning outreach to businesses in its operating region.
Start with your service area, product category and available consumer attributes. Shape segments around relevant interests, then choose the permitted advertising or outreach channel.
A focused campaign audience, a relevant message and a plan to review response.
Example use: a home services business planning a seasonal campaign in the markets it serves.
Offer audience research and visitor intelligence alongside creative, media and strategy. Keep each client's goals, data and reporting separate with a clearly scoped delivery process.
A repeatable audience workflow and a client-specific plan for access, support and reporting.
Access and delivery options are confirmed for each client and permitted use.
Review available matches.
Build relevant audience segments.
Plan the next conversation.
Illustrative workflow.
YOUR WEBSITE HAS MORE TO TELL YOU
You have already worked to bring people to your website. SPEAR Pixel helps you explore eligible visitor signals and available identity matches, adding context that can support timely, relevant sales follow-up.
Available visitor matches, useful audience segments and the next campaign action. Page views, matched identities and enriched profiles are different measures, so we confirm the right measurement and scope with you.
Matching is not available for every visitor. Coverage and permitted uses vary. Setup must respect consent, privacy choices and applicable requirements.
DATA WITH DIRECTION
Tridence Solutions connects audience research with the creative, channels and strategy that help you put it to work.
Define your ideal customer, refine your geography and identify relevant business or consumer segments.
Intent data & list servicesReview enrichment needs, remove duplicates and organize useful fields for a clearer view of your contacts.
Talk about your dataBuild a coordinated plan across email, advertising, direct mail and location-based campaigns where appropriate.
Explore GeoMarketingAn extension of your team, from the first audience brief to the next campaign review.
A CLEAR PATH FORWARD
Your buyer, your market and the outcome you want to work toward.
A relevant audience using available fields, sources and approved uses.
The right message through the channels in your campaign scope.
Review delivery, engagement and meaningful business outcomes.
CHOOSE HOW YOU WANT TO WORK
Start with one need. Add expertise as you grow.
For businesses exploring a clearer view of website visitor interest.
We review your goals, available matches, setup requirements and service scope during discovery.
For teams exploring audience research and the right delivery approach.
Available data, access and delivery options are confirmed during discovery.
For businesses and agencies that want a partner from brief to activation.
Quoted to your goals. Media, production and data costs are scoped separately.
STRAIGHT ANSWERS
DATA INTELLIGENCE. HUMAN PERSPECTIVE.
Behind every audience is a person. We help you connect the signals to your business goals, understand who you want to reach and turn that insight into a thoughtful next step.
A contact list describes people or businesses. Intent signals can add context about relevant interests. Neither guarantees a purchase. The value comes from combining fit, timing and a useful message.
No. Identification depends on available matches, traffic, privacy choices and source coverage. Visit counts and matched records are different measures.
Tell us how your team wants to research audiences. We’ll confirm the right access, available data and delivery options during your discovery call.
Yes. We can scope audience research, creative and activation as a managed engagement. Channel selection, data permissions, media and deliverables are agreed before work starts.
Search visibility helps people discover your business. Audience intelligence can help you plan relevant outreach and better understand available visitor signals. They support different parts of the customer journey. We do not treat audience records as proof of search rankings or revenue.
SPEAR audience research draws on licensed data to support B2B and B2C research across a broad range of U.S. industries. Depending on the audience and available dataset, research can consider business roles, company size, geography, consumer interests and buying-behavior signals.
Available records, fields, niche coverage and permitted uses vary by audience and plan. We help assess the fit for your market before recommending an audience or campaign approach. Coverage is assessed for your specific audience.
Page views, available identity matches and enriched profiles are different measures. During discovery, we confirm the relevant measurement, available service options and scope for your website.
No. A match can help describe an eligible visitor, while intent can add context about interest. Your offer, timing, message and follow-up still matter. We use these signals to inform decisions, not guarantee sales.
We can scope enrichment, segmentation, duplicate review and data preparation around your existing records. Available fields and match coverage vary. We agree on the input data, intended use and deliverable before work begins.
Your target customer, geography, campaign goal and budget are a useful first step. For Pixel, we also review website access, consent and privacy requirements, traffic expectations and the setup scope.
Not automatically. Audience research, visitor intelligence and managed campaigns are scoped separately. Creative, media spend, integrations and ongoing strategy are itemized in your proposal so you can choose what you need.
Visitor intelligence should fit your privacy notices, consent setup, opt-out process and permitted uses. A data match does not itself create permission to email, call or advertise. We review the planned workflow before activation.
LET'S FIND YOUR NEXT OPPORTUNITY
Bring your audience, your goals and your budget. We will help identify the right starting point, explain the available data and outline a practical plan for your team.
Book a discovery callChoose a time to discuss your audience and next steps.
