If you’re shopping for beauty products, it’s challenging to decide on such personal items without trying them on. For example, say you want to know how sheer a lip gloss is, how much pigment is in an eyeshadow, or what a product will look like on your skin tone; it can be challenging to understand these things without seeing the products up close.
Now, Users searching for cosmetics can see how it would look on them right from Google Search. Users no longer need to go to a store to find the lipstick shade of their choice. They can try it on with Google! Online beauty shoppers no longer need to let go of their search because they are unsure about the look or shade of the item. 60% decide not to buy the item after all, and 41% return it because it doesn’t fit the bill.
To make this possible, Google is partnering with ModiFace and Perfect Corp to help you better visualize thousands of lipstick and eyeshadow shades from favorite brands like L’Oreal, MAC Cosmetics, Black Opal, and Charlotte Tilbury. When you search for a product like this by typing in something like “L’Oreal’s Infallible Paints Metallic Eyeshadow,” you can try it on a range of skin tones and compare shades and textures on either a pre-existing static model image or by opening your camera and trying it on yourself using augmented reality!
Augmented Reality has long since stolen the spotlight from virtual reality. It’s not that the two aren’t coexisting – they are – it’s just that AR has shown more promise and real-world use than VR. Where the latter has been relegated to games and entirely constructed experiences, the former has greater application as it allows you to overlay virtual elements onto real-world objects.
Shoppers can virtually discover and try on thousands of brand products like Charlotte Tillbury, Maybelline, and M.A.C. As a result, they can make more informed decisions with this fantastic feature. Google brings these features to help users make the perfect purchase right from the comfort of their homes.
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