Tecovas is coming to Jacksonville

Cowboy up: Tecovas is coming to Jacksonville with boots, shoes, clothing, and "ranchwear for men and women," according to its website.

Tecovas, the Texas-based handcrafted boot company that found a marketing niche through advertising on Paramount Network’s ranching TV series “Yellowstone,” intends to open in St. John’s Town Center.

Tecovas intends to lease a 3,057-square-foot space at 4775 Town Center Parkway. It appears to be a former The Gap store.

The company said that it expects to open the store, the only one in Florida, in mid to late December.

Tecovas has stores in 11 states, with the closest to Jacksonville in Atlanta. Tecovas, based in Austin, sells boots, shoes, clothing, ranchwear, gloves, and accessories for men and women.

Check out jobs at Tecovas: https://www.linkedin.com/jobs/view/3319811307

The site says that Tecovas stores welcome visitors to “See our full product line, try on boots, enjoy a drink, or just come say howdy!”