FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT

David Vega -

Summary: Introducing Messenger As an Ad Destination. Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years.  All while FB Messenger users are on the rise. The benefits using this new tool is you can broadcast specific messages to a specific...

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Content Marketing Myths That Businesses Need To Stop Believing

David Vega -

There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Unfortunately,  most businesses don't take the time to truly learn about what they can expect when they first start publishing content, how long it can potentially take to see positive results, and how much time...

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Periscope launching ‘Super Hearts’ as a way to tip broadcasters.

David Vega -

Periscope is rolling out a new update to the live broadcasting app that lets you tip broadcasters as a way to support their work. The new tipping feature is included in with new ‘Super Hearts’, which viewers can purchase then send to broadcasters during a live stream. In return, broadcasters can cash out Super Hearts monthly as a new revenue stream. By using...

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What Is the New Archive Feature in Google Photos?

David Vega -

If you’re a Google Photos user, you’ve may have seen a new feature called “Archive” show up in the app’s sidebar. if not, don’t stress—it’s just now rolling out and not everyone has it yet. Since it’s new, here’s a quick look at what it is, why you want it, and how to use it. In short, this is a...

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Facebook to Launch Its Office Communication Tool ‘Facebook at Work’

David Vega -

The software, called Facebook at Work, will allow employees to send professional messages and share documents during work hours. AKA the Slacker competitor. Will be rolling out today! Facebook at Work isn't a real-time collaboration tool like Google Docs and Spreadsheets--you won't be able to work on documents simultaneously. However, employees will be able to share documents and post messages...

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87% of people turn to SEARCH first to get things done.

David Vega -

New Consumer Behavior Data: 87% of people turn to SEARCH first to get things done. Mobile is key.   Result: As marketers we have to connect the information we provide across screens, channels, and formats. And search, particularly on mobile, is where to start. By anticipating people's needs, you can ensure you're meeting people in their micro-moments with relevant and useful...

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Understanding the difference between Sales and Marketing

David Vega -

It's easy to confuse marketing and sales together. Both, after all, follow a single overarching goal: to increase your brand or business. Especially in small businesses, one person may be responsible for both sides of achieving that goal. However, their similarities do not make the two concepts identical. In fact, they are different in a variety of ways. Understanding the...

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3 Ways to Level Up Your Marketing With Pokemon Go. SM Marketing

David Vega -

Catch all the Pokemon masters you can with these three marketing strategies. Source: 3 Ways to Level Up Your Marketing With Pokemon Go

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15 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner.

David Vega -

Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added...

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Sharing is Caring: Facebook’s News Feed Algorithm Update

David Vega -

In a post to the Facebook blog on Wednesday, June 29, 2106, Facebook announced yet another update to their ever-changing News Feed algorithm. As much as Facebook has grown in the past years it has struggled to find a comfortable balance between its business/advertising sector and users. We've reported on the changes Facebook made to the organic reach of business pages...

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