Lucky’s Bar at Jax Beach to Open in Shim Sham’s Former Spot

Lucky’s Bar is the latest addition to Jacksonville Beach’s vibrant nightlife. It will take over the location of the Shim Sham Room, which closed last year. With a grand opening set for October 9 and 10, Lucky’s will offer guests a fresh new spot for drinks and bites at 333 1st St N. This new venture is operated by ServStar Management Group, the same company behind other local favorites like Hoptinger and Pete’s Bar in Neptune Beach.

The 34,291-square-foot property, built in 1932 and 1938, was sold to Ocean Crown LLC, with Austin Towery, a group representative, securing a $12 million mortgage. Lucky’s is set to maintain a similar layout to Shim Sham’s with its central bar, patio area, and cocktail lounge, serving food during the opening festivities. It will provide a relaxed, upscale atmosphere that’s sure to attract the beach crowd.

At this point, plans for Salt Jax Beach, another establishment within the same property, remain unclear following its recent closure.

Why Lucky's Bar is Set to Thrive at Jax Beach

Lucky's Bar benefits from its prime location and association with established names in the local bar scene, such as Hoptinger and Surfer the Bar. This new venue inherits the loyal clientele of Shim Sham Room while bringing something fresh and updated to Jacksonville Beach. With its coastal proximity and ties to ServStar’s successful ventures, Lucky’s is well-positioned for success.

New Ownership & Future Prospects

The transition to Ocean Crown LLC and the significant investment in acquiring the property show the commitment to maintaining and enhancing Jacksonville Beach's nightlife. Lucky’s, occupying the same space as the once-popular Shim Sham Room, could see immediate foot traffic from beachgoers and long-time bar patrons.

ServStar’s established presence in the Jacksonville Beach area, combined with the new offerings and refreshed space at Lucky’s, should help solidify it as a popular destination.

My Final Thoughts

Lucky’s Bar has great potential to stand out in Jacksonville Beach’s nightlife scene. Building upon the legacy of the Shim Sham Room while offering a refreshed ambiance, it’s positioned well under the management of ServStar Group. Its beachfront location and the local popularity of adjacent venues like Hoptinger should create ample foot traffic. While it remains unclear what will happen with the neighboring Salt Jax Beach space, Lucky’s is off to a promising start. Time will tell if it lives up to the hype, but all signs indicate a successful debut.

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