In this June 2025 case summary, Tridence reports a six-week GeoMarketing campaign across 59 Dave’s Hot Chicken locations. The reported media mix combined mobile audience and location targeting, with Facebook and Instagram amplification during the final two weeks. The results below are Tridence-reported campaign figures; no underlying measurement report is linked on this page.
Real-World Behaviors
To optimize reach and impact, mobile display units supported all six weeks of the campaign flight. There was a healthy mix of targeting tactics and multiple creative sizes to ensure maximum reach. The targeting mix included both real-time location targeting and audience targeting.
The team amplified the campaign with targeted ads across social media, utilizing both Facebook and Instagram. The rare advantage? Since Tridence Spear managed the social campaign, we layered our unique audiences on top of the standard audiences within the respective platforms to achieve additional reach and connection to the mobile campaign.
Reported Campaign Results
Tridence’s June 2025 campaign summary reports 12 million potential customers reached, 44,800 clicks to learn more, and more than 10,000 campaign-attributed visits to Dave’s Hot Chicken locations. These are reported campaign metrics, not independently verified incremental results.
- Top Click-Driving Tactic: QSR and fast-casual location-audience targeting accounted for 23% of reported clicks. The summary does not quantify a market-share change.
- Top Visit-Driving Tactic: Proximity and loyalist targeting each represented approximately 9% of reported campaign-attributed visits.
- Most Effective Visit Rate Driver: Retail Block Targeting was associated with a reported 2.16% visitation rate among the targeted audience.
What These Figures Show
Reach and clicks describe ad delivery and engagement. Campaign-attributed visits describe visits associated with the measured audience; this article does not include the attribution method, a comparison group, cost per visit, or a client-approved results report. For the services behind this approach, see Tridence’s GeoMarketing overview.
“The buzz and rapid growth that Dave’s Hot Chicken has had since day one has been an incredible benefit for the brand, but we still have the opportunity to reach more potential guests who may not have heard about us yet or for whom we aren’t top of mind yet. Our goal has been to achieve this by building a strong, foundational media infrastructure.
… They been a great partner for us in that effort. They helped us reach the most relevant audiences across multiple screens, providing transparency into the actual impact of our media on key metrics, such as in-person visits, sales, and return on ad spend. This transparency enables us to make more informed and strategic marketing decisions”.
Brad Haley
CMO, Dave’s Hot Chicken
