Guess what? Online shopping got much more accessible this holiday season with the help of New Coupons, Price Insights, & Side-By-Side Deals features. The new coupon and promotion features, side-by-side deal views, and price insights navigator enable users to find deals across the web using Google Search.

This was launched before the holiday shopping season, and Google said it would help users find deals and get the perfect gift at an affordable price.

Google shopping update focuses on deals with coupons
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A new promotion badge will appear in Google Search when a special promotion is running on an item. There are now new coupons and promotions labels in the shopping search results. Additionally, Google has added a coupon clipping feature, making copying promo codes easy.­


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Compare Different Deals At The Same Time

Google shopping update focuses on deals with coupons
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In Google Search, you can now compare two or more deals side-by-side. For instance, if you search for a women's puffer coat, Google will show a side-by-side comparison of available puffer coats.

­Price Insights

Google shopping update focuses on deals with coupons
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­In addition to the new design, Google launched a new price insights feature. Price insights help users compare different prices they see and make better buying decisions. With price insights, you can compare one merchant's worth to others and see if it's the low, typical, or high cost.

­Boost Your Sales with New Features­
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As is expected, Google is adding new search features to help shoppers find what they are looking for during the holiday shopping season and for the New Year. However, these features may or may not improve the visibility of your e-commerce site in Google Search. Owners need to be aware of these changes to know what to do, such as which structured data they would like to add to the Merchant Centre.

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