Google now brings “buying guide” to the desktop.

This feature was seen last month on mobile and will soon be seen on desktop as well.

What the feature looks like?
 
When you look for something to buy, you can see a price range for the product

And below the price range, you will see the buying guide with features.

Each feature is collapsible and has a description, along with the site link it is pulled from.

Currently, the feature is not visible to everyone.

What this means?

The new “buying guide” could mean trouble for affiliate marketing. Relevant website content and user experience will win the race to the SERPs.

The bottom line:

Google is always trying new things to improve user experience. The new “ buying guide” is an attempt at giving users everything on the SERP. SEO is getting more content driven and user experience intensive.

Tridence (www.tridence.com) can help you with more insights on making the best of Google’s updates and #seo.