Google AI and Content Creation: The Future

Google rolled out a new update on December 14, 2022, called the December 2022 link spam update. Unfortunately, it took two weeks to roll out completely. 

What SpamBrain Does
It neutralizes links that it considers spam. This means it does not count these links in the backlink profile, which brings down the website’s ranking. You won’t be notified if this Update hits you. SpamBrain AI has been launched globally across all languages.

What’s different about this Update

This is the first time Google is using AI to detect spam links. Negative SEO from spammy links would be a problem only if you built these links yourself. Since the link is only neutralized, there is no link juice passed. This means the site does not benefit from the link. Locations across different languages saw different fluctuations. Google clarified that this is the first time they have implemented SpamBrain AI.

Recommended ways to build links in 2023

How do you build a solid link profile in 2023 and avoid being neutralized by SpamBrain? Here are some tips for creating a solid backlink profile in 2023:

• Posting your content on linkable websites and social media like Reddit.
• Getting your content visible on platforms frequented by journalists.
• Emailing people who are experts on your topic or have written similar articles.
• Getting your content to rank on Google, so journalists and reporters link to it.

These tips may or may not work. But don’t give up! Use your marketing genius to find new ways to get links.

To Conclude

SpamBrain will neutralize your links that it finds are spam. Unfortunately, these links will stop passing link juice and, in turn, stop benefiting your site. This could bring down the credibility of your backlink profile and pull down your SERP ranking. Although not a penalty, it could feel like it.

Building links could take more time and be a matter of trial and error, but you only stand to gain from this. First, you can build more authority.

Has SpamBrain hit your website? Want a solution? Let’s chat about the best possible ways and strategies.