A T-Mobile commercial featuring Tom Brady and Rob Gronkowski was "banned" from the Super Bowl, according to the company's CEO.

The minute-long ad features the former New England Patriots stars and offers a comedic alternative explanation for how they both ended up playing for the Tampa Bay Buccaneers this season. Spoiler alert: As with most cellphone ads, the joke hinges on signal quality.

"I mean why would their 'telco sponsor' not want you to see this!!?" CEO Mike Sievert Tweeted, in what seems to be a reference to the NFL's partnership with Verizon.