Google has released a statement regarding its approach to AI-generated content in search results. Google's approach to AI-generated content in search results prioritizes high-quality content, regardless of whether humans or machines generate it. Google advises publishers and creators to produce helpful, people-first content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). This means content should be evaluated based on its relevance and usefulness to users rather than solely on its production method.

Note: Using automation or AI to manipulate rankings in search results is considered a violation of Google's spam policies. Therefore, it's essential to ensure that AI-generated content follows Google's guidelines and does not violate its policies. Content creators can use AI to support their content creation process, but it should not be used to manipulate search rankings.

Google has updated its "Creating helpful, reliable, people-first content" help page with guidance on evaluating content in terms of "Who, How, and Why." This means evaluating content based on who created it, how it was created, and why it was created. This will help ensure that content meets Google's E-E-A-T standards and is considered high-quality.

Focusing on the quality of content over the production method has been a cornerstone of Google's approach to ranking search results for many years. Despite concerns about the rise in mass-produced human-generated content, Google improved its systems to reward quality content. In addition, Google continues to focus on rewarding quality content, regardless of production method, through its ranking and helpful content systems introduced last year.

In short, Google allows AI-generated content to be used, and Google prioritizes high-quality, people-first content that demonstrates E-E-A-T in its search results. Creators can use AI to support their content creation process, but it should not be used to manipulate search rankings. By focusing on the quality of content and evaluating it based on "Who, How, and Why," creators can ensure their content ranks well in Google's search results.