Thrifters who flock to Goodwill stores can now do more of their treasure hunting online.

The 120-year-old nonprofit organization Tuesday launched GoodwillFinds. This newly incorporated shopping venture makes roughly 100,000 donated items available online and expands Goodwill’s internet presence limited to auction sites like ShopGoodwill.com or individual stores selling donations online via eBay and Amazon.

GoodwillFinds’ goal is to have 1 million items on its site in a few years, said Matthew Kannes, newly appointed CEO of the online shopping arm, which features search tools that let shoppers browse by category. Eventually, GoodwillFinds can be personalized based on a customer’s past purchases. GoodwillFinds is separate from Goodwill Industries International Inc. Still; it will support the larger organization by helping fund its community-based programs across the U.S. to provide professional training, job placement, and youth mentorship. It should also increase donations while helping expand its customer base.

Unlike rivals like Threadup and Poshmark, customers cannot use GoodwillFinds to make donations and will still have to visit one of the organization’s 3,300 U.S. and Canadian Goodwill stores to drop them off — for now. But Kaness said that Goodwill would eventually offer that service as the business expands.

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