Family Health Care – Case Study – Spear Geomarketing

How a solutions provider helped a health care client create awareness and increase daily visits.

Real-World Solutions

Radial Fencing allowed Spear to define geofence boundaries within a six-mile radius of the Family’s Health Care locations, driving 63% of total visits to their locations. This tactic ran for the entire campaign as an ‘always-on’ targeting strategy to reach a relevant audience consistently.

Zip Code Targeting was leveraged to reach specific areas precisely and successfully drove 36% of all visits attributed to this campaign with only 11% of the total budget. Because the nearby neighborhoods comprised a broadly Latino community, the creative assets were in Spanish to increase effectiveness and emphasize the center as a Spanish-speaking provider.

Neighborhood targeting enabled TBS to target unique geographical boundaries based on a combination of visitation patterns and audience segments, reaching areas with high affinity to target locations. Of all tactics, this one had the highest Click-through Rate, peaking at 1.88%.

Real Business Results

The six-month-long campaign focused its messaging on in-person visits and the availability of COVID-19 testing to build awareness of the medical practice within the community and bring in new patients.

Overall, Spear geomarketing platform reached over 33K unique users and drove over 3K clicks from potential patients to learn more about the medical offerings of the healthcare facility. In terms of impact on visitation to the facility, it resulted in a 2.4X increase in the number of daily patients compared to the pre-campaign time frame. By doubling the daily patient volume, this campaign proved the importance of contextual ads in driving results.

Since the launch of this campaign, the healthcare center has seen new patients come back for other services, highlighting its success in creating repeat and long-term patients.

Are you looking to expand your customer base? Contact a Spear expert to work on your next Geomarketing / IP-targeting campaign. Learn More: https://tridence.com/spear-ip-targeting-geomarketing-geofencing/