Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years. All while FB Messenger users are on the rise. The benefits using this new tool is you can broadcast specific messages to a specific segment within your Messenger audience by demographics already build in (tags, gender, location and other customized fields).
So, if you’re a social media marketing manager and you help brands grow and engage their audience online, now you have another weapon in your arsenal. Messenger is an amazing tool for brands to communicate with their customers with a personal approach.
~ Tridence
Make it Easy to get in Touch With Your Business
How it Works
Promote Your New Offerings
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Tip: Use a greeting message, that people will see when the Messenger conversation opens, to start a conversation with your customers and let them know when to expect a response from you.
Offer a Discount
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Tip: Save time by using saved replies for the common questions you answer such as store hours or location. Saved replies are templates of messages you can create and save and then reuse when responding to your Page’s messages.
Get Started
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- Go to ads creation in Ads Manager or Power Editor
- Choose Traffic or Conversions objective (Note: Traffic may appear as Send people to your website for some advertisers)
- Choose your campaign name and click Continue
- Choose your audience, budget, and placement.
- At the ad level, choose your format. You can choose Carousel, Single Image, Single Video or Slideshowformat
- Choose the Page you want to connect
- Choose Messenger as your destination
- Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.
- After you’ve reviewed your ad, click Place Order
Keep in mind: Your ad to open conversations in Messenger won’t appear to people on mobile who don’t have the Messenger app. ~ Tridence
