Bark Social, the first social club for dogs in the mid-Atlantic, teamed up with Spear and its partners to increase visits to their doors.

While Clubhouse promotes a haven for ‘dogs and their enthusiasts,’ Bark Social aims to draw pet owners and individuals seeking a novel venue and distinctive evening experience. Over a quarter, Spear by Tridence tailored a campaign for Bark Social to target audiences by tracking behaviors like visits to particular business categories and brands within a commute-friendly radius of the Bethesda, Maryland, landmark. The result? A surge of both human footfalls and pet pawprints graced their entrance.

Real-World Behaviors

Behavioral Audience Targeting and Location Audience Targeting were used to reach audience groups whose behaviors and visitation patterns indicated potential interest in Bark Social.

Bark Social leveraged Location Audiences to identify dog owners by targeting consumers recently seen visiting local pet stores.

To reach potential audiences based on lifestyle, we tapped into various Behavioral Audiences who displayed real-world visitation patterns to areas that might signal interest in Bark Social’s unique offering.

Real Business Results

Bark Social saw some “pawsome” results, with over 400 visits attributed to this marketing campaign, averaging a $6.67 cost per visit. Combined with a click-through rate of 0.46%, it’s clear that Bark Social’smessaging resonated with the target audience.

By targeting audience groups who displayed preexisting behaviors or foot traffic visitation to ideal locations, Spear by Tridence was able to intelligently identify and reach potentially interested consumers and drive them to visit Bark Social while keeping low cost per visit and high customer engagement.

• 420 Total Visits Driven
• $6.67 Cost Per Visit
• 0.46% Click Through Rate

GeoMarketing Solutions

Local Advertising Solutions that Perform. We offer location-based geomarketing solutions designed to drive in-store traffic and sales. Spear by Tridence is a media company transforming real-world behavior into marketing that delivers business results.

How can we help you? Review & Contact a Spear geomarketing specialist – https://tridence.com/spear-ip-targeting-geomarketing-geofencing