3 New Google Travel and Tour Booking Features

Compare prices, book additional attractions, and edit prices. With the boom in the travel industry post-COVID-19, Google has made things easier for tour operators.

Google now makes ticket booking and connecting with potential customers easier.
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1. The 3 New Travel and Tour Booking Features­
2. Ticket Booking Links for Attractions
3. Edit Ticket Prices Directly on Google Business Profiles

Things to do Ads

Let’s dig further to understand these features in detail.­
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Ticket Booking Links for Attractions­
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After launching it on Search, Google introduced this feature to Maps (mobile and desktop). It allows visitors to book tickets for the attractions and compare prices from different partners.­­

In the future, Google plans to make this feature available for tour & activity operators. Currently, it is only for attractions.­
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Editing Ticket Prices Directly on Google Business Profiles­
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Attraction owners can now directly update their ticket prices & booking links from their Google Business Profiles rather than going through connectivity partners.

These operators can still offer up-to-date information with data feed with connectivity partners.

Things to do Ads

­Google rolled out the “Things to Do Ads” feature in September 2021, now in 24 countries. This feature showed suggested places to see around the attraction.

These ads have replaced the standard textual ads appearing on individual attraction knowledge panels. They can be set up using data feeds that support ticket booking links.

Helping Hands for Tour Businesses
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Travel and tourism businesses will soon be able to capitalize on these features and optimize their local SEO further, all from one place - Google Business Profile.­
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Let’s talk about more possibilities in digital transformation and how Tridence can help with digital marketing.