Where the greats come to speak, and the future of digital unfolds.
Long-form conversations with the founders, marketers, and storytellers shaping how brands behave in the AI era. Strategy, craft, culture—and the messy parts no one puts in the deck.
By the numbers.
A long-running conversation with the people building modern brands.
Where to listen.
Full video on YouTube. Audio archives on the way to major platforms—drop us a note if you'd like to be notified when they go live.
What we talk about.
Three throughlines run across every conversation—pulled apart, examined, and put back together with the people who actually do the work.
Stories that compound.
What it takes to build a brand that survives platform shifts, founder transitions, and a thousand "rebrands"—and still means something.
- Positioning that holds up
- Founder voice vs. brand voice
- Naming, marks, and identity systems
The answer engine economy.
How marketing changes when ChatGPT, Perplexity, and Google AI Overviews become the front door. Schema, intent, and the new craft of being cited.
- AI Overview readiness
- Generative search strategy
- Intent data for the AI era
Audience, on purpose.
Hispanic marketing, multicultural craft, political moments, nonprofit missions—building work that travels across language, identity, and platform.
- Bilingual brand systems
- Multicultural creative
- Mission-driven storytelling
Recent episodes.
A taste of the conversations. Catalog of full video episodes lives on the YouTube channel.
About the host.
David Vega · Founder, Tridence
Thirty years of building brands across D2C, B2B, nonprofit, political, and intent-data work. Bilingual host, lifelong storyteller, and the voice connecting the dots between craft, culture, and the AI era.
Jacksonville · Chicago · Nationwide.
Recorded between Jacksonville and Chicago. Guests welcome remote or in-studio—reach out and we'll find a window.
Want to be a guest—or pitch one?
Founders, operators, and craftspeople with something honest to say about brand, AI, and audience. Send a short note with the angle and we'll be in touch.