Self Service Advertising and Paid Search Ads Platform
Welcome to our Spear Paid Search Ad Platform by Tridence.
Anyone can place powerful digital ad placements.
Placing your Ad online and on TV has never been easier, with no monthly fees and no subscriptions. Spear provides digital ad placements across the web, mobile, streaming audio, and connecting TV from one platform. Spear combines Geo Data, IP Targeting, and AI for the lowest-bidding ad display.
Welcome to Spear by Tridence.
Advertising Made Easy.
With as little as $1000. Activate campaigns and target audiences across Web, Mobile, Connected TV, and Digital Audio from one platform. No contracts. No subscriptions.
Your access to high-performing advertising technology partners.
Meet your dedicated account services team today.
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AS YOU SEEN IN :
100% Cookie-Free Device & IP Targeting
Geo-Marketing Solutions from a team who cares.
Political Advertising
The Future of Political Advertising. With IP Targeting and Account-Based Marketing approaches, we target your specific voters on a one-to-one level.
There is no other online marketing company that can target voters the way we do. We match a physical address to IP at a 95%+ accuracy, which makes IP Targeting a secret weapon for political campaigns. We don’t target “zones or clusters”, we target real people in real households at the IP level.
By using voter databases and CRM data lists, you can be ensured that your political marketing is relevant and effective to the household you’re targeting!
What is Proximity (Location Audience) Targeting?
Proximity Targeting is a geomarketing (geo-fencing) technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest.
This is done by defining a radius around a specific location. With Location Audience Targeting, you can target potential customers based on their real-time location and location history.
With the highest quality data, you can target based on people who have visited any location, be it your own brand, a competitor, or selecting by category within a specified timeframe.
Behavioral Audience Targeting
IP (Audience) Targeting is a way for Businesses to reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.
This allows you to build an audience profile not just based on your customers’ online habits but off-line habits as well, providing the most accurate picture of customer behavior available from any location-based platform.
Combine audience targeting with geofencing mobile ads, weather targeting, and brand analytics to create the most sophisticated mobile geo-targeting of its kind.
Digital Certified Partners
Our Digital Trinity
It’s what we call our process of matching mobile advertising IDs (MAIDS) to a physical address through a device’s IP address. It allows us to precisely target down to one square meter.
Our competitors use clusters of up to 4 to 12 households, cookies and other methods which dilute targeting and measurement.
Trusted by industry Experts
Don’t Get FLOC’d. Go Cookieless.
The leading location-based marketing and advertising technology company.
Our technology is focused on generating business performance by reaching consumers during relevant moments throughout their everyday lives.
We Help You Reach Your Audience & Target Local Customers That Matters!
PLATFORM
Paid Media For The People
No matter the size or structure of your organization, the SPEAR platform can work for you. From brands and agencies big and small to political entities, our platform is built for everyone.
Our media strategies, underpinned by data-centric plans, craft integrated, actionable, and agile outputs, forging resonant bonds between your brand and existing and potential customers. These emotional connections transmute directly into the tangible results your brand aspires to achieve.
Powered by the best
We believe the size of your idea is more valuable than the size of your budget. The Spear platform provides direct access to the best digital properties across the Web, Mobile, Digital Audio, and Connected TV. With relationships across 200+ Digital Publishers and over 30k Data Providers combined with the best-in-class support, we make it possible to deliver on your paid search goals.
AND MORE
Brands
Whether you’re a Small Business Owner or an in-house Marketer at a mega Brand, you can efficiently and effectively launch hyper-targeted campaigns internally with Spear.
- Localized Targeting
- Pixel Implementation and Conversion Tracking
- Shared Workspace
- No Minimums or Contracts
- Access to Dedicated Account Team
Agencies
Manage multiple campaigns for all of your clients through one dashboard. Share analytics and permissions across your internal teams and external stakeholders.
- User Management Settings
- Customized Platform Interface
- Access to Dedicated Account Team
- Shared Workspace
- White Labeled Reporting
- Monetization Features
- No Minimums or Contracts
Political / Non-Profit
Set up and activate Political campaigns in minutes. Streamlined account setup retains all relevant candidate and ballot measure information, allowing quick approval for last-minute campaigns.
- Access to dedicated Account Team
- Shared Workspace
- Federal, Congressional, and State Legislative District Targeting
- Inventory Placement Targeting
- No Minimums or Contracts
- Granular Political Affiliation/Issue Targeting
- 1st Party Data and Voter File Upload and Targeting
- Political Advertising Worldwide
Enterprise
Looking to utilize the Spear technology with a more customized solution? We’ve worked with large partners to build exactly what they need to scale their business. Spear and its Partners are leading the way in connecting business to consumers.
- API Integrations
- Development Support
- Custom Platform Builds
- Inventory Placement Targeting
- Access to Dedicated Account Team
- Partnership & Monetization Opportunities
Local GEO Marketing Services?
Niche Marketing with Local IP-Targeting.
Auto Dealerships
The average auto-shopper visits two dealerships before purchasing a vehicle. That means you need to make the most of each visit. Use location to entice auto-shoppers to visit your dealership and reach the right people when they’re ready to make a purchase.
Restaurant Marketing
A visit to a restaurant almost always means a sale. That’s why driving people into your physical locations is the most valuable thing you can do for your business. Location marketing helps you reach the right people who are most likely to be influenced to dine with you.
Travel & Tourism
After a year of cancelled plans and stay-at-home orders, travelers are looking to resume paused adventures. Safety concerns are still top of mind, however, so ensuring that marketing messages are clear and delivered to the right audiences is key.
Financial Services
The world of financial services and banking is evolving. More customers than ever are using mobile apps and mobile banking rather than visiting a branch for everyday transactions.
Retail Industry
What’s the value of a visit for your retail brand? Real-time location marketing that drives engagement & generates loyalty. Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they’ve visited.
Real Estate
Location, location, location – that old saying about real estate still holds true today. But with competition within the industry fiercer than ever, real estate marketing can be a challenge. That’s why real estate marketers need to get smarter about reaching their potential customers.
Sports Marketing
Engage with sports fans based on their real-world visitation all season long. SPEAR can help you identify audiences that frequent sports-focused locations, like sports bars, arenas, and wing restaurants on game nights based on past visitation habits—location-based data to your desired audiences and score big with consumers.
Health and Fitness
Reach fitness enthusiasts and consumers looking for health services. Target shoppers by understanding the places consumers go throughout their day. Reach health-minded individuals with relevant messaging; location data is the best way to gauge their interest in health-focused services, brands, and gyms.
TESTIMONIALS
What our clients are saying
Audience-Based Direct Mail?
Direct Mail Powered by Real-World Behavior
Audience-Based Direct Mail is a safe, easy way for Businesses & Brands to deliver premium postcards to consumers based on their real-world activity. Spear by Tridence views the real-world behavior of consumers to determine their interests or habits, then maps that data to their home addresses. This one-stop solution lets you choose who you want to reach, where, and when to get them quickly and easily – for one all-inclusive price! <Ready to start?>
Art Lovers
The Art Lovers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Art galleries | Museums | Frame shops | Art fairs
Bar Goers
The Bar Goers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Bars | Cocktail lounges | Pubs | Wine bars
Car Shoppers
The Car Shoppers audience reaches consumers who have visited one or more of these types of locations in the past 30 days: Import auto dealership | Domestic auto dealership | Used car dealership
Casino Goers
The Casino Goers audience reaches consumers who have visited Casinos in the past 180 days.
Coffee Lovers
The Coffee Lovers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Coffee shops | Cafes | Coffee specialty stores
Cycling Enthusiasts
The Cycling Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Bicycle stores | Bicycle repair shops | Bicycle gear stores
Fine Diners
The Fine Diners audience reaches consumers who have visited High-end Restaurants in the past 180 days.
Fitness Enthusiasts
The Fitness Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Gyms | Sports clubs | Health clubs | Vitamin & food supplement stores
Golfers
The Golfers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Golf courses | Putting greens | Driving ranges
Home Center Shoppers
The Home Center Shoppers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Leading brand and independent home centers | Hardware stores | Garden centers
Live Theater Goers
The Live Theater Goers audience reaches consumers who have visited Live Theater Venues in the past 180 days.
Pet Lovers
The Pet Lovers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Pet stores | Veterinarians | Animal hospitals | Pet food & supply stores
Service Station Visitors
The Service Station Visitors audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Gas station | Car wash | Highway service station
Spa Enthusiasts
The Spa Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Beauty & day spas | Medical spas | Massage therapists | Health spas
Sports Enthusiasts
The Sports Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Stadiums | Sports bars | Sporting goods stores | Sports clothing stores
Need Help? Click Here
Custom Solutions: Your Spear representative can help you set up a custom audience for your postcard mailing, develop QR codes, or even integrate it with a mobile, desktop or CTV campaign.
Advertising Made Easy.
STEP 1: ACCOUNT SETUP
Create Your Account
1. Fill out our Form and Get approved. 2. Create your shared workspace and customize your dashboard to match your branding. 3. Add payment methods, generate tracking pixels, and invite team members from your settings.
- Input Basic Account Information
- Pixel Implementation and Conversion Tracking
- Add Payment Methods
- Invite Team Members
- Access to Dedicated Account Team
STEP 2: BUILD
Build Out Campaigns
Create a campaign in minutes by following the steps in the campaign builder. Return to this view in live campaigns to make adjustments in real time. Everything is tracked.
- Assign Schedule and Budget
- Upload Creatives
- Determine Inventory Placements
- Select Audience
- Designate Geos
- Forecast and Launch
STEP 3: ANALYZE
Monitor Campaigns in Real Time
Measure campaign performance and make adjustments on the fly through a streamlined dashboard.
- Key Performance Metrics
- Real-Time Analytics
- Interactive Geo Heatmap
- Placement List View
- Creative Summary
STEP 4: REPORT
Review and Share Metrics
Generate custom reports filtered by timeline, creative and campaign metrics. Export and share with key stakeholders.
- Aggregated Campaign Reports
- Downloadable PDFs
- White Labeled Reporting
- Forecast Overviews
Delivering Value Through Our People
The Tridence team is a group of highly trained, highly motivated
individuals who find success in your success.
We train our team with a tried and proven PPC blueprint and Paid Search that ensures the best practices are followed, our values are met, and your objectives are achieved. Let the Tridence & spear team give you all the tools, support, and expertise you need to free yourself from every day, back-end nuts and bolts of a PPC campaign so you can focus on scaling your business, getting more clients, expand your Brand, and driving more profit.
What Makes Us Different
Tridence Family
Our Data & Geo-Marketing Methodology
Deliver Real-World Results
Contextual Targeting Methodology
Paid Search Ads
We’ve managed millions of dollars of AdWords and PPC campaigns successfully. That’s because we’ve built a proven and ROI-driven approach to PPC advertising that prioritizes visibility, control, and scale.
Your Paid Search Digital
Team Consists of
- Digital Paid Search Manager.
- Digital Marketing Strategist.
- Tracking And Web Specialists.
- Strategic Account Manager.
- All working behind the scene for you!
What Is Paid Search And Why Is It Important For Digital Marketing Advertising?
In the digital marketing landscape, Paid Search has carved its niche as a cornerstone for driving targeted traffic and achieving business objectives. As we step into 2023 and beyond, it continues to evolve, harnessing more sophisticated technologies to deliver precise results.
Paid Search, or Pay-Per-Click (PPC) advertising, is a model where advertisers pay a fee each time their advertisement is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Paid Search is leveraging Artificial Intelligence (AI) and Machine Learning (ML) to optimize campaigns for better Return on Investment (ROI). Real-time data analytics and automation are now at the forefront, enabling advertisers to make informed decisions swiftly.
With an array of targeting options like demographic, geographic, and device IP targeting, Paid Search allows businesses to reach their ideal customers at the right time. Moreover, the advent of Local Services Ads is fostering a local connection between businesses and communities, making Paid Search a powerful tool for local marketing.
Is your digital marketing keeping up with digital-centric consumer behaviors?
SPEAR observes over 90 billion advertising impressions per day. We can serve approximately 94% of the daily ad inventory online. Popular sites where SPEAR places ads include but are not limited to: The Weather Channel, ESPN, Yahoo, USA Today, Forbes, People, Fox, and CNN. Spear leverages over four billion audience profiles with relationships across 200+ Digital Publishers and 30,000 Data Providers; combined with best-in-class support, we make it possible to deliver on your goals.
DAVID VEGA
Humanizing & Building Brilliant Brands Online
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