July 19,2017|Modified Date:March 1,2022By DAVID VEGA

FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT

Brands . social media

Summary: Introducing Messenger As an Ad Destination.

Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years. All while FB Messenger users are on the rise. The benefits using this new tool is you can broadcast specific messages to a specific segment within your Messenger audience by demographics already build in (tags, gender, location and other customized fields).

So, if you're a social media marketing manager and you help brands grow and engage their audience online, now you have another weapon in your arsenal. Messenger is an amazing tool for brands to communicate with their customers with a personal approach.
~ Tridence

Make it Easy to get in Touch With Your Business

Messenger gives your business a fast and convenient way for people to get in touch to schedule appointments, ask questions about your products and services and more. And it allows you to build personal connections with your customers. Now, you can create a Facebook News Feed ad that opens a Messenger conversation between your business and your prospective customer.

Create an Ad

How it Works

When a person clicks or taps on your ad in News Feed, a conversation with your business will immediately open in the Messenger app (if the person is on a mobile device) or on the web (if the person is on a desktop computer). People can return to this message conversation at any time on any device with Messenger installed to continue the conversation.

Promote Your New Offerings

Use your ad to promote new or seasonal offerings and engage your customers in a personal real-time conversation.

Tip: Use a greeting message, that people will see when the Messenger conversation opens, to start a conversation with your customers and let them know when to expect a response from you.

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Offer a Discount

Use News Feed ads that open a Messenger conversation as a unique way to provide a coupon code and a personalized experience for your customers.

Tip: Save time by using saved replies for the common questions you answer such as store hours or location. Saved replies are templates of messages you can create and save and then reuse when responding to your Page's messages.

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Get Started

1. Go to ads creation in Ads Manager or Power Editor
2. Choose Traffic or Conversions objective (Note: Traffic may appear as Send people to your website for some advertisers)
3. Choose your campaign name and click Continue
4. Choose your audience, budget, and placement.

Note: You cannot use Instagram as a placement option when selecting Messenger as a destination

At the ad level, choose your format. You can choose Carousel, Single Image, Single Video or Slideshowformat
Choose the Page you want to connect
Choose Messenger as your destination
Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.
After you've reviewed your ad, click Place Order

Keep in mind: Your ad to open conversations in Messenger won't appear to people on mobile who don't have the Messenger app. ~ Tridence

Tags: chicago content digitalmarketing facebook jax marketing messenger nyc Social Media socialmedia

September 7,2023ByDAVID VEGA

Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton

Brands

Mia Rosebud stands tall as the latest jewel in the crown of the esteemed Rosebud Restaurants. Situated at the prime location of 150 E Palmetto Park Rd in Boca Raton, Mia Rosebud promises to be a haven for locals and visitors, offering an exceptional dining experience that captures the heart and soul of Italian hospitality. A Legacy of Excellence: The Rosebud Restaurants The impressive legacy of the Rosebud Restaurants backs Mia Rosebud. Renowned for their consistent quality, innovative dishes, and impeccable service, these restaurants have graced the culinary scene for years. Their commitment to pushing boundaries ensures that every dining venture is unique. The Inspiration Behind Mia Rosebud The inception of Mia Rosebud is rooted in a desire to fuse timeless culinary techniques with modern-day flavors. This synergy births a menu that appeals to both the traditionalist and the contemporary food enthusiast. An Ode to Fresh Ingredients Mia Rosebud pays tribute to the importance of fresh, locally sourced ingredients. Collaborating with local farmers and producers ensures that every dish narrates a tale of authenticity and freshness. Ambiance: A Symphony of Comfort and Elegance Walking into Mia Rosebud is an immersion into a world of tasteful luxury. The decor balances comfort and sophistication, making every visit a memorable journey. Mia Rosebud's Signature Dishes While every dish at Mia Rosebud stands out, specific signature offerings have earned rave reviews: A Wine List Second to None A meal at Mia Rosebud is incomplete without exploring their curated wine list. With choices from the finest vineyards across the globe, there's a pairing for every dish and palate. Why Mia Rosebud is the Choice for Celebrations With a blend of fine dining, an enchanting ambience, and world-class service, Mia Rosebud is the venue of choice for life's celebrations. Whether it's an intimate dinner or a grand event, Mia Rosebud promises moments that linger. Sustainability at Its Core Mia Rosebud is not just about culinary excellence. The restaurant is committed to sustainable practices, ensuring minimal environmental impact and fostering community growth. Community Engagement An advocate for giving back, Mia Rosebud actively engages in community welfare initiatives. Their collaboration with local artisans, farmers, and initiatives underlines their dedication to Boca Raton's progress. Book Your Experience An evening at Mia Rosebud isn't just a meal; it's an experience. Book your table today and indulge in a culinary journey that promises to be unforgettable. Are you looking to make an announcement about your brand's release? Get in touch with Tridence. Your local leader in Digital Marketing and Brand identity....

February 14,2022ByDAVID VEGA

YouTube includes NFTs and Web3 in new creator tools – Metaverse

Brands . Metaverse . social media

Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they'll be able to collaborate on new projects and make money in ways not previously possible." An NFT is a type of blockchain asset that can represent a virtual item such as artwork, music, video, or even a ticket. What makes NFTs worthwhile is that they are unique and can be bought, sold, and traded. As a result, YouTube creators could use them to produce additional revenue streams related to their YouTube videos, turn their videos themselves into NFTs, and sell them to their fans to create deeper relationships. The company didn't clarify whether NFT ownership would conflict with copyright law. Buying an NFT establishes ownership of a specific digital asset and provides a public record of each transaction involving the asset. It doesn't transfer copyright from the original owner to the buyer. What can one expect? YouTube will be adding features that mirror competing platforms. It will monetize Shorts, the short-form video platform similar to TikTok and Instagram Reels. For example, creators will reply to comments with short videos, a feature widely used on TikTok to engage with viewers directly. In addition, YouTube is adding live streaming features, further competing with Twitch. The company will launch collaborative live streaming so creators can go live together. The platform is also testing giving paid memberships as gifts. Let the Metaverse wars continue....

February 8,2022ByDAVID VEGA

ConsenSys announced the acquisition of MyCrypto

Brands . Metaverse . Tech today

ConsenSys Acquires MyCrypto to Strengthen MetaMask Partnership and Enhance Web3 Experiences. MyCrypto To MetaMask MetaMask and MyCrypto will be combining their efforts under a shared banner to improve the security of all the products further and create a cohesive user experience across desktop, mobile, extension, and browser wallets. MyCrypto and MetaMask have been working together in the Ethereum space since 2017 MetaMask implemented MyCrypto’s scam blocklist (known as CryptoScamDB) to protect MetaMask users from visiting known scam URLs. Dan Finlay, co-founder of MetaMask, said: “MyCrypto has consistently been one of the most reliable and inter-compatible wallets in Ethereum, often shipping cutting-edge Ethereum features ahead of other wallets, while MetaMask has focused on general-purpose dapp interactions. With our talents combined, and our strong sense of shared ethics and goals for this ecosystem, I think we’ll be able to provide a wallet experience that is much more able to help users make the best decisions through this rapidly evolving Web3 wallet landscape.” MyCrypto is an open-source interface that allows you to manage your Ethereum accounts in a safe and accessible environment. Developed by and for the community since 2015 About MyCrypto MyCrypto is an open-source interface that allows you to manage your Ethereum accounts in a safe and accessible environment. Developed by and for the community since 2015, we’re focused on building awesome products that put the power in people’s hands. For more information, please visit https://www.mycrypto.com....

December 16,2021ByDAVID VEGA

O-Ku Sushi coming to Jacksonville Beach

Brands . Jacksonville . social media . Travel

The Indigo Road Hospitality Group will launch a new sushi restaurant called O-Ku, announced this week. O-Ku is expected to open in early 2022 and is hiring for all positions. Located at 502 First St. North, the restaurant is across from the Jax Beach pier and will offer ocean views with rooftop dining and bar. The restaurant is approximately 4,400 square feet and can seat up to 165 guests. This will be the first restaurant by the group to open in Florida and the seventh O-Ku location. The Jacksonville Beach menu will offer an "innovative take on traditional Japanese sushi and cuisine." In addition, O-Ku’s menu provides a fresh and innovative take on traditional Japanese sushi and cuisine. #OkuJaxBeach will offer rare and unique dining options with sashimi and specialty rolls, sourcing seafood from the finest fish markets in Tokyo and Hawaii, alongside well-known local fisheries and other local purveyors. What is O-Ku? O-Ku is one of several award-winning restaurants offered by the nationally recognized The Indigo Road Hospitality Group (IRHG). Inspired by sister restaurants located in Nashville, TN, Atlanta, GA, Charleston, SC, Charlotte, NC, Raleigh, NC, and Washington DC, O-Ku’s menu provides a fresh and innovative take on traditional Japanese sushi and cuisine. It is a beautiful addition to the restaurant scene; instead of the typical dive bars and restaurants, Jacksonville Beach is upping its game to grow the culinary scene here. To learn more about IRHG and our current team openings, check out this link....

December 15,2021ByDAVID VEGA

Jacksonville Beach Tribute – Sterling Joyce – Remembrance | Tridence

Brands . Jacksonville . social media . Travel

Jacksonville Beach Tribute - Sterling Joyce - Remembrance. At Tridence, we were fortunate to work with him for over 20 years. Helping the beach community and supporting local non-profits. He will be missed but not forgotten. Godspeed, my friend. A special Tribute: The man is known as the “Mayor Jax Beach” (sterling Joyce) passed on recently. While widely known out in the beaches area for serving as the Maitre’ D of Casa Marina, Sterling Joyce made an impression all over Jacksonville. His smile, warm heart, and love of sharing the love by giving roses to people he met have people all over the community sharing memories with each other and his family. River City sat down with his daughter Tonya to talk about his history and the legacy he built by giving so much back to the community....

Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton

Brands

June 28,2022Bytridence

YouTube includes NFTs and Web3 in new creator tools – Metaverse

Metaverse

NFTs and Web3 Updates Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. How Do NFTs and Web3 Work? "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they'll be able to collaborate on new projects and make money in ways not previously possible." An NFT is a type of blockchain asset that can represent a virtual item such as artwork, music, video, or even a ticket. What makes NFTs worthwhile is that they are unique and can be bought, sold, and traded. As a result, YouTube creators could use them to produce additional revenue streams related to their YouTube videos, turn their videos themselves into NFTs, and sell them to their fans to create deeper relationships. The company didn't clarify whether NFT ownership would conflict with copyright law. Buying an NFT establishes ownership of a specific digital asset and provides a public record of each transaction involving the asset. It doesn't transfer copyright from the original owner to the buyer. What can one expect? YouTube will add features that mirror competing platforms like NFTS and Web3. It will monetize Shorts, the short-form video platform similar to TikTok and Instagram Reels. For example, creators will reply to comments with short videos, a feature widely used on TikTok to engage with viewers directly. In addition, YouTube is adding live streaming features, further competing with Twitch. The company will launch collaborative live streaming so creators can go live together. The platform is also testing giving paid memberships as gifts. Let the Metaverse wars continue....

February 14,2022ByDAVID VEGA

YouTube includes NFTs and Web3 in new creator tools – Metaverse

Brands . Metaverse . social media

February 8,2022ByDAVID VEGA

ConsenSys announced the acquisition of MyCrypto

Brands . Metaverse . Tech today

December 31,2021ByDAVID VEGA

Frozen Theatre Chicago Review

Chicago . Theatre . Travel

Frozen Theatre Review: The glitz, the glamor, and the icicles are back! Disney’s “Frozen,” the Broadway hit musical, has returned to the Cadillac Palace Theatre for a limited ten-week engagement. Highly Recommend as we follow the lives of Elsa and Anna, who are heirs to the throne, with Elsa having a peculiar gift: the ability to create a frozen world of sparkling crystal. Many know how Disney’s Frozen took the box office by storm, and it’s clear sitting in the theater that audience members of all ages are excited to see the piece come to life. From kids, all dressed up and parents singing along. If you are a Disney fan, this musical was made for you. The Tony-nominated musical adaptation of the hit movie follows Elsa (Caroline Bowman) as she navigates, hiding her magical ice powers amid her coronation. When things go astray and her mystical magic is revealed, she runs off into the mountains to keep everyone safe – or so she thinks. With Arendelle suddenly under snow and the threat of permanent winter, her younger sister Anna (Marina Konodo) sets out to find Elsa to save their kingdom. This is where the story unfolds. Also in this musical are other favorite characters from the film: Kristoff (Mason Reeves), Olaf (F. Michael Haynie), Hans (Austin Colby), and of course, Sven (a combination of puppetry and acrobatic talents portrayed by Evan Strand and Colin Baja). This alone makes the magical experience full circle. Frozen is full of joy, and the eye-popping scenic design touches elicit uproars of laughter and applause. Standout performances and jaw-dropping special effects full of magic and flare make Disney’s Frozen a night to remember. Now, For the critical part, some songs needed a bit more clarity from the characters as a few of their pitches were off, but this is what makes live theatre awesome. Secondly, for all its glitz and girl power, l thought this magical show lacked some of the (human connect) warm connection found between Actors in other Disney musicals for the stage production. Overall, This is especially a top pick for those who first experienced this story as the original Disney film. Rating: 3.5 out of 4 Runtime: 2 hours and 15 minutes, with one intermission. Tickets range from $33 – $179, plus a select number of premium tickets are available. Buy Tickets: https://www.broadwayinchicago.com/show/disneys-frozen/ Tridence Supports the Arts....

FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT

Make it Easy to get in Touch With Your Business