Audience-Based Direct Mail (ABDM). Direct Mail Powered by Real-World Behavior
Spear by Tridence (ABDM) offering is a privacy-safe and easy-to-execute solution. We print, postage, and deliver postcards to your audience.
Eliminate wasted Direct Mail dollars by targeting location-based audiences
versus an entire postal route. Target precise audiences based on past visitation and interest. Reach consumers recently seen at your competitors’ locations to gain increased market share among high-intent audiences. Reach Audiences who are most like to make a purchase.
Eliminate wasted Direct Mail dollars by targeting location-based audiences versus an entire postal route. Schedule a Chat.
What Is Audience-Based Direct Mail?
We’re excited to announce the launch of Audience-based Direct Mail (ABDM), our new media channel that will change how you market to customers with our direct mail postcard advertising solution.
Audience-Based Direct Mail (ABDM) is a privacy-safe, easy way for advertisers to deliver premium postcards to consumers based on their real-world activity.
Spear views the real-world behavior of consumers to determine their interests and habits, then maps that data to their home addresses. Our one-stop solution allows you to choose who you want to reach, where, and when to reach them quickly and easily – for one affordable all-inclusive price!
While Spear is well-known for powering digital media campaigns with real-world behavior, businesses can apply our hyper-focused audience targeting capabilities to your Direct Mail campaigns within our Geo Marketing (IP Targeting Solutions).
No more wasting marketing dollars on 3rd party bulk mailing lists that don’t deliver real business results. Now, you can create your mailing lists from real-world behavior: no need to purchase a mailing list and no need to have an existing CRM list.
Spear’s ABDM offering is a privacy-safe and easy-to-execute solution. We print, postage, and deliver postcards to your audience.
Did you know?
Campaigns that use Direct Mail and one or more digital media channels experience a 118% lift in response rate compared to campaigns only using Direct Mail (Merkle).
1. Our mailing lists are built from mobile devices, allowing you to target the exact audience simultaneously with a mobile, desktop, or CTV campaign.
2. Tailor your Direct Mail campaign with personalized messaging and promotions. We offer one standard postcard unit of 8.75” x 6.5” on heavyweight 14 pt paper stock with a semi-gloss coating on the front and a matte finish on the reverse.
Contact a Spear manager today, and let’s invest in your brand’s future.
100% safe to deliver premium postcards
Post Card Marketing Solutions from a team who cares.
Audience-Based Direct Mail
Audience-Based Direct Mail is a safe, easy way for businesses and brands to advertise and deliver premium postcards to consumers based on their real-world activity.
Spear views the real-world behavior of consumers to determine their interests or habits, then maps that data to their home addresses.
This one-stop solution allows you to choose who you want to reach, where, and when to reach them quickly and easily – for one affordable all-inclusive price!
We print, postage, and deliver postcards to your audience.
Eliminate wasted Direct Mail dollars by targeting location-based audiences versus an entire postal route.
Behavioral Audience Targeting?
This allows you to build an audience profile not just based on your customers’ online habits but off-line habits as well, providing the most accurate picture of customer behavior available from any location-based platform.
Combine audience targeting with geofencing mobile ads, weather targeting, and brand analytics to create the most sophisticated mobile geo-targeting of its kind.
How It Works?
Behavioral Audience
Combine visitation behaviors with demographic information to build sophisticated audience profiles based on consumer lifestyles and interests. Target precise audiences based on past visitation and interest.
Location Audiences
Reach consumers recently visiting a specific location or category, such as car dealerships or big-box retail stores. Retarget an existing audience to amplify your message and push them further down the conversion funnel.
Competitor Audiences
Reach consumers recently seen at your competitors’ locations to gain increased market share among high-intent audiences. Reach Audiences who are most like to make a purchase.
Digital Certified Partners
Our Digital Trinity
It’s what we call our process of matching mobile advertising IDs (MAIDS) to a physical address through a device’s IP address. It allows us to precisely target down to one square meter.
Our competitors use clusters of up to 4 to 12 households, cookies and other methods which dilute targeting and measurement.
Trusted by industry Experts
Don’t Get FLOC’d. Go Cookieless.
The leading location-based marketing and advertising technology company.
Our technology is focused on generating business performance by reaching consumers during relevant moments throughout their everyday lives.
We Help You Reach Your Audience & Target Local Customers That Matters!
Audience-Based Direct Mail?
Direct Mail Powered by Real-World Behavior
Audience-Based Direct Mail is a safe, easy way for Businesses & Brands to deliver premium postcards to consumers based on their real-world activity. Spear by Tridence views the real-world behavior of consumers to determine their interests or habits, then maps that data to their home addresses. This one-stop solution lets you choose who you want to reach, where, and when to get them quickly and easily – for one all-inclusive price! <Ready to start?>
Art Lovers
The Art Lovers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Art galleries | Museums | Frame shops | Art fairs
Bar Goers
The Bar Goers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Bars | Cocktail lounges | Pubs | Wine bars
Car Shoppers
The Car Shoppers audience reaches consumers who have visited one or more of these types of locations in the past 30 days: Import auto dealership | Domestic auto dealership | Used car dealership
Casino Goers
The Casino Goers audience reaches consumers who have visited Casinos in the past 180 days.
Coffee Lovers
The Coffee Lovers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Coffee shops | Cafes | Coffee specialty stores
Cycling Enthusiasts
The Cycling Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Bicycle stores | Bicycle repair shops | Bicycle gear stores
Fine Diners
The Fine Diners audience reaches consumers who have visited High-end Restaurants in the past 180 days.
Fitness Enthusiasts
The Fitness Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Gyms | Sports clubs | Health clubs | Vitamin & food supplement stores
Golfers
The Golfers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Golf courses | Putting greens | Driving ranges
Home Center Shoppers
The Home Center Shoppers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Leading brand and independent home centers | Hardware stores | Garden centers
Live Theater Goers
The Live Theater Goers audience reaches consumers who have visited Live Theater Venues in the past 180 days.
Pet Lovers
The Pet Lovers audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Pet stores | Veterinarians | Animal hospitals | Pet food & supply stores
Service Station Visitors
The Service Station Visitors audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Gas station | Car wash | Highway service station
Spa Enthusiasts
The Spa Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Beauty & day spas | Medical spas | Massage therapists | Health spas
Sports Enthusiasts
The Sports Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days: Stadiums | Sports bars | Sporting goods stores | Sports clothing stores
Need Help? Click Above
Custom Solutions: Your Spear representative can help you set up a custom audience for your postcard mailing, develop QR codes, or even integrate it with a mobile, desktop or CTV campaign.
Local GEO Marketing Services?
Marketing with Local IP-Targeting.
Auto Dealerships
The average auto-shopper visits two dealerships before purchasing a vehicle. That means you need to make the most of each visit. Use location to entice auto-shoppers to visit your dealership and reach the right people when they’re ready to make a purchase.
Restaurant Marketing
A visit to a restaurant almost always means a sale. That’s why driving people into your physical locations is the most valuable thing you can do for your business. Location marketing helps you reach the right people who are most likely to be influenced to dine with you.
Travel & Tourism
After a year of cancelled plans and stay-at-home orders, travelers are looking to resume paused adventures. Safety concerns are still top of mind, however, so ensuring that marketing messages are clear and delivered to the right audiences is key.
Financial Services
The world of financial services and banking is evolving. More customers than ever are using mobile apps and mobile banking rather than visiting a branch for everyday transactions.
Retail Industry
What’s the value of a visit for your retail brand? Real-time location marketing that drives engagement & generates loyalty. Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they’ve visited.
Real Estate
Location, location, location – that old saying about real estate still holds true today. But with competition within the industry fiercer than ever, real estate marketing can be a challenge. That’s why real estate marketers need to get smarter about reaching their potential customers.
Sports Marketing
Engage with sports fans based on their real-world visitation all season long. SPEAR can help you identify audiences that frequent sports-focused locations, like sports bars, arenas, and wing restaurants on game nights based on past visitation habits—location-based data to your desired audiences and score big with consumers.
Health and Fitness
Reach fitness enthusiasts and consumers looking for health services. Target shoppers by understanding the places consumers go throughout their day. Reach health-minded individuals with relevant messaging; location data is the best way to gauge their interest in health-focused services, brands, and gyms.
Campaign Audit
Campaign Audit
- Existing Campaigns
- Site Analysis
- Business Goals
- Tracking
- Technology
- Marketing Efforts
Market Research
Market Research
- Competitor Research
- Keyword Research
- Negative Keyword Research
- Strategy Creation
Campaign Building
Campaign Building
- KPI Setup
- Campaign Structure
- Feed Clean Up
- Tech Onboarding
- Tracking Installation
Market Research
Market Research
- Competitor Research
- Keyword Research
- Negative Keyword Research
- Strategy Creation
Campaign Building
Campaign Building
- KPI Setup
- Campaign Structure
- Feed Clean Up
- Tech Onboarding
- Tracking Installation
Market Research
Market Research
- Competitor Research
- Keyword Research
- Negative Keyword Research
- Strategy Creation
Digital Marketing Pricing Structure
(Affordability - Transparency - Trusted)
Monthly Budget
(Google & Bing)
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
Monthly
Management Fee
$595
$1,500
$595
$1,50
Custom
$1,500
Monthly
Call Tracking Fee
$1,500 – $2,999
$1,500 – $2,999
$1,500
$1,500 – $2,999
Custom
$1,500 – $2,999
One-Time (Strategy/Campaign) Setup Fee
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
$1,500 – $2,999
How does Non-profit Tridence help with Google Ad Grants?
We Can Help Your Nonprofit Too!
We’ll Acquire the Google Grant for Your 501(c)(3) Nonprofit Organization
If you don’t have the Google Grant yet, we will get you approved as part of our service. We have helped hundreds of organizations get the Google Grant and have a 100% success rate.
We’ll Create, Maintain & Optimize Your Ad Campaigns.
Nonprofit services by Tridence can create ad campaigns for each of your services, programs, or areas of focus. We select keywords for each campaign, write ads to appear in search results, and continually test different versions to improve performance. You tell us your objectives, and we take it from there. It’s Google Grant Management made easy.
Delivering Value Through Our People
The Tridence team is a group of highly trained, highly motivated
individuals who find success in your success.
We train our team with a tried and proven PPC blueprint that ensures the best practices are followed, our values are met, and your objectives are achieved. Let the Tridence team give you all the tools, support, and expertise you need to free yourself from every day, back-end nuts and bolts of a PPC campaign so you can focus on scaling your business, getting more clients, and driving more profit.
What Makes Us Different
Our Family
Our Geo-Marketing Methodology
Deliver Real-World Results
Contextual Targeting Methodology
Contextual Targeting solutions to ensure your ads are always relevant. Spear uses geo-contextual touchpoints, along with a behavior audience base to target your audience accurately, allowing you to impact present and future behaviors immediately. For example, our patented blueprinting technology can tell precisely whether a person is in a store, in a parking lot, or within walking distance of a location even when it rains—target by using the weather.
Your Digital Geo Marketing
Team Consists of
- Digital Marketing Manager
- Digital Marketing Strategist
- Tracking And Web Specialists
- Strategic Account Manager
Digital-Marketing DNA’S Digital Marketing Company near me?
Digital is in our DNA. Unlike most digital branding agencies, Tridence grew out of a Web Development and SEO firm. While other agencies acquire digital capabilities to keep up, we’re setting the pace in digital marketing, growth hacking, product development, and digital strategies for the past 20+ years.
We develop custom paid ad (PPC) strategies for our clients and implement the best SEO, PPC, and social media marketing services to deliver measurable results. You’ll be able to track everything we are doing for your business, so no money falls through the cracks.
Is your marketing keeping up with digital-centric consumer behaviors?
The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence (AI) have transformed customer behavior and disrupted marketplaces — both for B2B and B2C markets. As a result, our marketing practices must also evolve. Digital Marketing Strategies: Data, Automation, AI & Analytics is much more than marketing through digital channels.
Local Digital GEO-Marketing Help?
Looking for Local IP-Targeting Help?
Auto Dealerships
The average auto-shopper visits two dealerships before purchasing a vehicle. That means you need to make the most of each visit. Use location to entice auto-shoppers to visit your dealership and reach the right people when they’re ready to make a purchase.
Restaurant Marketing
A visit to a restaurant almost always means a sale. That’s why driving people into your physical locations is the most valuable thing you can do for your business. Location marketing helps you reach the right people who are most likely to be influenced to dine with you.
Travel & Tourism
After a year of cancelled plans and stay-at-home orders, travelers are looking to resume paused adventures. Safety concerns are still top of mind, however, so ensuring that marketing messages are clear and delivered to the right audiences is key.
Financial Services
The world of financial services and banking is evolving. More customers than ever are using mobile apps and mobile banking rather than visiting a branch for everyday transactions.
Retail Industry
What’s the value of a visit for your retail brand? Real-time location marketing that drives engagement & generates loyalty. Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they’ve visited.
Real Estate
Location, location, location – that old saying about real estate still holds true today. But with competition within the industry fiercer than ever, real estate marketing can be a challenge. That’s why real estate marketers need to get smarter about reaching their potential customers.
Sports Marketing
Engage with sports fans based on their real-world visitation all season long. SPEAR can help you identify audiences that frequent sports-focused locations, like sports bars, arenas, and wing restaurants on game nights based on past visitation habits—location-based data to your desired audiences and score big with consumers.
Health and Fitness
Reach fitness enthusiasts and consumers looking for health services. Target shoppers by understanding the places consumers go throughout their day. Reach health-minded individuals with relevant messaging; location data is the best way to gauge their interest in health-focused services, brands, and gyms.
DAVID VEGA
Humanizing & Building Brilliant Brands Online
