Trying To Reach A Latino Market? Here are 3 Easy Hispanic Marketing Tips

The Latino market is only growing online, and reaching Hispanic customers online takes different strategies. Click here to read 3 Hispanic marketing tips.

The U.S. Hispanic market is worth $1.7 trillion or more. Tapping into the Hispanic and Latino market is the smartest thing you'll ever do.

Hispanic people and Latino people make up around 18% of the U. S. population. Never underestimate the power they wield as consumers. Unfortunately, many businesses and companies don't understand how to reach this demographic.

Here are three easy Hispanic marketing tips you should use:

1. Go Where The Hispanic and Latino Markets Go.

If you want to attract Hispanic and Latino people, you need to position your ads in places where they're most likely to see them. This includes Hispanic and Latino neighborhoods and locations. Research every area's demographics before you place an ad there.

However, don't limit yourself to physical locations. You can also reach the Hispanic market and Latino market online.

Marketing to Hispanic people online is considerate and lucrative. On average, Hispanic people spend 10.5 hours on the internet. The overall average is 8.4 hours. 

Hispanic people are more likely to interact with brands on social media than other demographics are. Make sure you post Spanish content on Instagram, Facebook, Twitter, and even YouTube.

That brings us to the next point:

2. Create Ads In Spanish.

To make your brand stand out to Hispanic people, create ads and content in Spanish. The Spanish language is an essential component of Hispanic marketing. However, please be aware of the differences in dialects and regions.

(For the record, don't use the words "Hispanic" and "Latino" interchangeably. Hispanic means someone with origins in a Spanish-speaking country. Latino/Latina/Latinx means someone from Latin America).

You'll attract more Hispanic and Latino people with Spanish ads and content. Around 56% of Hispanic people admit they're more loyal to brands that advertise in Spanish. Even using Spanglish (a mixture of English and Spanish) will attract more Hispanic and Latino consumers.

Hire a fluent Spanish-speaking person to create and edit your ads/content. Relying on Google Translate leaves a lot of room for error.

However, merely translating your ads into Spanish isn't enough. You also need to do the following:

3. Make Culturally Relevant Content.

Making culturally relevant ads is another critical aspect of Hispanics marketing. Your brand needs to create ads and content that resonates with Hispanic and Latino consumers. This "humanizes" a brand in their eyes. 

Don't just feature Hispanic and Latino actors and models in your advertisements. Go the extra step: feature Hispanic culture, symbols, humor, and imagery in your content. 

Hispanic people tend to consume more video content than other demographics do. Take advantage of Hispanic influencer marketing. Hire Hispanic YouTubers to promote your brand.

Put effort into personalizing your ads and content for a Hispanic audience. Get input from Hispanic and Latino consumers and marketers alike.

Don't use stereotypes in your commercials. This will turn off Hispanic and Latino consumers.

Hispanic and Latino People Deserve Better Marketing  

Hispanic people account for half of U.S. population growth. The Latino market and Hispanic market have a lot to offer. They need acknowledgment, acceptance, and respect in all marketing efforts.

Over 50% of the Hispanic population is under 30 years old. However, older Hispanic people are still a relevant audience. Tailor your marketing efforts according to the age you're trying to reach.

Do your business a favor and look into content marketing services. Consumers will flock to you if you feature the right content.

Author: David Vega, Tridence