LATEST ARTICLES

How to Maximize Audience Reach & ROI with Geofencing Marketing

In today’s competitive digital landscape, businesses increasingly use advanced marketing techniques to optimize their audience reach and drive ROI. One such revolutionary tool is geofencing marketing (geomarketing). By leveraging location-based targeting, geofencing enables businesses to deliver personalized ads to users within specific geographical areas. This strategy is precise and cost-effective, making it a favorite among marketers aiming to optimize...

Serenity Restaurant & Hookah Lounge: A New Fusion Dining Experience in Jacksonville Beach

Jacksonville Beach is set to welcome a distinctive addition to its dining and entertainment landscape with the imminent opening of Serenity Restaurant & Hookah Lounge. Located at 1396 Beach Blvd. in the Beach Plaza Shopping Center, adjacent to Talkin’ Tacos, Serenity aims to offer patrons an innovative blend of Asian cuisine and a premium smoking lounge. Culinary Offerings and Ambiance Under...

Martin County Office of Tourism worked with Tridence to drive visits and boost local tourism

To boost tourism, the Martin County Office of Tourism partnered with Tridence to implement a comprehensive marketing campaign to increase visitation by highlighting the area's natural attractions and outdoor activities. Strategic Marketing Approaches The campaign employed several targeted strategies to reach potential travelers: Behavioral Audience Targeting: By analyzing visitation behaviors and demographic data, the campaign targeted specific groups such as outdoor enthusiasts,...

HeadCount used location marketing to drive voter registration.

In the lead-up to the midterm elections, HeadCount, a non-partisan organization dedicated to promoting civic engagement, collaborated with Tridence to enhance voter registration among individuals aged 18 and above. Strategic Location Targeting HeadCount implemented location targeting near college campuses to connect with young adults and potential first-time voters. This approach demystified the registration process, motivating new voters to participate. Additionally, by...

Heading into 2025: The Unsettling Shift Back to Full-Time Office Work

The world of work is undergoing yet another seismic shift. As we approach 2025, thousands of workers who have grown accustomed to the flexibility and comfort of remote work are being asked to return to the office full-time. This change is a stark adjustment for many who embraced remote work during the pandemic, leading to many challenges for employees...

Review: & Juliet on Broadway in Chicago – A Boy Band-Fueled Triumph of Empowerment and Festivity

& Juliet bursts onto the Broadway stage in Chicago like a confetti cannon of joy, rewriting one of Shakespeare’s most iconic tragedies with a soundtrack that demands you get on your feet. This exuberant musical takes the timeless tale of Romeo and Juliet and flips it on its head, asking, “What if Juliet didn’t end it all for Romeo?”...

Sporting JAX: Jacksonville’s First Professional Women’s Soccer Team is Here

Jacksonville is entering the spotlight of professional sports by announcing its first-ever women's soccer professional team—Sporting JAX. This groundbreaking addition to the city’s sports scene will debut in August 2025, competing in the prestigious Division I USL Super League. The team brings new excitement, pride, and opportunity to Jacksonville, especially for aspiring female regional athletes. The Rise of Sporting JAX...

Waymo’s Miami Robotaxi Expansion: A Step Toward Autonomous Mobility Leadership

Waymo, a subsidiary of Alphabet Inc., has announced its ambitious plans to expand its autonomous ride-hailing service to Miami, Florida. This development is a significant milestone in the company's mission to revolutionize urban transportation through cutting-edge autonomous technology. A Major Milestone for Waymo The Miami expansion aligns with Waymo's strategy to strengthen its presence in key metropolitan areas. Known for its...

BlackRock and XRP: Examining the Reported $9 Trillion Investment Claim

The cryptocurrency market thrives on speculation, and a recent report claims that BlackRock, the world’s largest asset manager, is preparing to invest $9 trillion in XRP, the digital asset associated with Ripple. This bold assertion, published by CryptoNewsZ, has sparked intense debate and curiosity among crypto enthusiasts. But how accurate is this report, and what does it mean for...

“A Beautiful Noise” Resonates in Chicago: A Vibrant Tribute to Neil Diamond’s Legacy

"A Beautiful Noise: The Neil Diamond Musical" has arrived at Chicago's Cadillac Palace Theatre, offering audiences a dynamic journey through the illustrious career of the legendary singer-songwriter. This production, running through November 24, 2024, masterfully showcases Diamond's extensive catalog, delivering a nostalgic and refreshing performance. Stellar Performances and Musical Excellence Nick Fradiani, the 2015 "American Idol" winner, leads the cast and...