LATEST ARTICLES

Understanding the Power of Intent Data in Lead Generation Campaigns

David Vega -

Modern businesses require advanced strategies to compete in an increasingly digital marketplace. One such strategy is the effective use of intent data in lead-generation campaigns. By understanding and leveraging this data type, companies can optimize their marketing efforts to engage with potential customers and deliver more personalized consumer experiences. This article explores the concept of intent data, its relevance...

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Super Bowl LIX Advertising Costs Reach Record Highs: $8 Million+ for 30-Second Spots

David Vega -

Want to watch Super Bowl 2025 commercials early? These ads are already live. With an audience of over 120 million viewers expected for Super Bowl LIX on February 9, 2025, it's no surprise that advertisers are willing to pay a premium to secure a coveted commercial spot. This year, the price for a 30-second ad has skyrocketed to a...

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How Digital Marketing Works: The Essential Channels for Success!

David Vega -

Digital marketing isn’t just about running ads—it’s a strategic ecosystem where each channel plays a crucial role in driving results. From SEO and content marketing to paid ads and geomarketing, every piece must align to create brand impact, audience engagement, and conversions. At Tridence Digital, we specialize in unifying these channels to eliminate your pain points and maximize ROI: 🔹 Creatives...

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Jacksonville newest Live Music Venue – Decca

David Vega -

Jacksonville: Decca Live, a premier music venue, is set to invigorate downtown Jacksonville's entertainment scene. Located at 323 E Bay Street, this state-of-the-art facility is poised to become a central hub for live performances in the city. Mayor Donna Deegan had the honor of snipping the red ribbon, stating that the city invested $1.6 million into the project. "This exciting new...

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Chipshot: Jacksonville’s Ultimate Pickleball, Golf, and Gastropub Venue

David Vega -

Chipshot, a groundbreaking 30,000-square-foot indoor entertainment complex, is set to open in Jacksonville by the fall of 2025. This state-of-the-art facility will redefine leisure by combining high-energy sports, innovative dining, and a community-focused ambiance at the bustling intersection of Atlantic and Hodges Boulevards. The Ultimate Destination for Sports Enthusiasts Chipshot offers an impressive array of activities to cater to a diverse...

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Meta’s New Data Restrictions: What Advertisers Need to Know

David Vega -

Meta, the parent company of Facebook and Instagram, has announced significant changes to its data-sharing policies, aiming to enhance user privacy and comply with global regulations. These new restrictions, effective as of January 2025, will have far-reaching implications for advertisers across various industries, particularly in sensitive sectors like health, finance, and politics. Here’s a comprehensive breakdown of what to...

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How to Maximize Audience Reach & ROI with Geofencing Marketing

David Vega -

In today’s competitive digital landscape, businesses increasingly use advanced marketing techniques to optimize their audience reach and drive ROI. One such revolutionary tool is geofencing marketing (geomarketing). By leveraging location-based targeting, geofencing enables businesses to deliver personalized ads to users within specific geographical areas. This strategy is precise and cost-effective, making it a favorite among marketers aiming to optimize...

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Serenity Restaurant & Hookah Lounge: A New Fusion Dining Experience in Jacksonville Beach

David Vega -

Jacksonville Beach is set to welcome a distinctive addition to its dining and entertainment landscape with the imminent opening of Serenity Restaurant & Hookah Lounge. Located at 1396 Beach Blvd. in the Beach Plaza Shopping Center, adjacent to Talkin’ Tacos, Serenity aims to offer patrons an innovative blend of Asian cuisine and a premium smoking lounge. Culinary Offerings and Ambiance Under...

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Martin County Office of Tourism worked with Tridence to drive visits and boost local tourism

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To boost tourism, the Martin County Office of Tourism partnered with Tridence to implement a comprehensive marketing campaign to increase visitation by highlighting the area's natural attractions and outdoor activities. Strategic Marketing Approaches The campaign employed several targeted strategies to reach potential travelers: Behavioral Audience Targeting: By analyzing visitation behaviors and demographic data, the campaign targeted specific groups such as outdoor enthusiasts,...

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HeadCount used location marketing to drive voter registration.

David Vega -

In the lead-up to the midterm elections, HeadCount, a non-partisan organization dedicated to promoting civic engagement, collaborated with Tridence to enhance voter registration among individuals aged 18 and above. Strategic Location Targeting HeadCount implemented location targeting near college campuses to connect with young adults and potential first-time voters. This approach demystified the registration process, motivating new voters to participate. Additionally, by...

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