Our Solutions
Custom Audience Targeting reached potential travelers, such as Leisure Travelers and Baby Boomers, by identifying past visiting behavior and layering that over demographic information. Tridence with its data partner helped Monroe County put its message in front of the right people and identify new audiences based on the response rates of its ads.
Location Targeting focused on DMAs in the northeast and further homed in on the target traveler audience to increase consideration among this group. Then in the summer months, the team focused on “drive” markets in the southeast.
Tridence Creative Services supported the Campaign with innovative and dynamic creative that held the audiences’ attention. The team accomplished this by building 12 Standard Banners and 6 Rich Media units, including gaming, gallery, and video.
Products Used:
Audience Targeting Platform
Real Results
Case Study/ The Florida Keys
With engagement campaigns, marketing teams can flex their creative muscles to grab target audiences’ attention. For example, Monroe County leveraged GroundTruth’s creative experts to develop a beautiful and engaging interactive prosperous media campaign with ads on mobile and tablet screens that displayed a gallery of photos showing all the fun you can have in the Florida Keys. Overall, the Campaign performed 61% better than the industry benchmark,* earned 27.8K clicks, and hit a 35.86% rich media video completion rate, proving that their strategy caught audiences’ attention.
The standout proved to be a subset of ads for Key West that displayed a snow globe and asked the viewer to shake their phone or tablet to move to the following image. During the two-and-a-half month campaign, engagement rates for the Key West ads shot to 10.88%, 118% over the industry benchmark, and the rich media video completion rate rocketed up to 40%.
10.88%
Ad Engagement Rate for the Key West Ad portion of Campaigning.
8.04%
Ad Engagement Rate for the Overall Campaign.
27.8K
Clicks on the Entire Campaign
Tridence / Spear takes audience targeting to the next level with next-gen hyper-targeting solutions, including real-time location targeting and a network 10x more prominent than our competitors. Contact a Spear manager today, and let’s invest in your brand’s future.
