Want to watch Super Bowl 2025 commercials early? These ads are already live. With an audience of over 120 million viewers expected for Super Bowl LIX on February 9, 2025, it's no surprise that advertisers are willing to pay a premium to secure a coveted commercial spot. This year, the price for a 30-second ad has skyrocketed to a record-breaking $8 million, with some premium spots reportedly selling for even more.

To put this into perspective, during last year’s Super Bowl, the cost of a 30-second ad hovered around $7 million, marking a significant year-over-year increase. This surge highlights the enduring value of Super Bowl advertising as a prime opportunity for brands to reach a massive, engaged audience.

These multi-million dollar ad investments are not just about airtime—they’re about cultural impact. Super Bowl commercials often spark viral moments, social media buzz, and lasting brand impressions that extend far beyond the game itself.

Coors Light Super Bowl commercial

Coors Light's 60-second spot features sloths as they have a "case of the Mondays," encountering disasters large and small as they move slowly through life. The ad encapsulates "just how slow Mondays feel," according to the food publication the Takeout.

GoDaddy Super Bowl commercial

GoDaddy's big game spot features actor Walton Goggins highlighting the website hosting company's AI service, called GoDaddy Airo. Goggins uses the service to create a website for his business, Walton Goggins Goggle Glasses.

Häagen-Dazs Super Bowl commercial

The ice cream brand is making its Super Bowl debut with a spot whose flavor comes from the hit film franchise "Fast & Furious." 

The commercial, called "Not So Fast, Not So Furious," features Vin Diesel reprising his role as Dominic "Dom" Toretto and Michelle Rodriguez as Letty Ortiz as they savor an ocean-side drive with a Häagen-Dazs treat in hand.

Hellmann's Super Bowl commercial

The mayo brand's spot revives a classic film scene from "When Harry Met Sally," this time with actor Meg Ryan expressing ecstasy after adding Hellmann's to her otherwise "meh" sandwich. Called "When Sally Met Hellmann's," the spot ends with actor Sydney Sweeney repeating the classic line, "I'll have what she's having."

Hexclad Super Bowl commercial

Cookware brand Hexclad is making its Super Bowl debut with an ad called "Unidentified Frying Object," which stars celebrity chef Gordon Ramsay as he's brought to Area 51 to teach aliens how to cook. The spot, which features a cameo by comedian Pete Davidson, was called "intriguing yet humorous" by trade publication DesignRush.

Instacart Super Bowl commercial

The company's ad, called "We're Here," is tapping a host of brand mascots, from the Kool-Aid Man to the Energizer Bunny, with the idea that the delivery service can command them to be at your door within minutes. 

Michelob Ultra Super Bowl commercial

This 60-second ad features actors Willem Dafoe and Catherine O'Hara as they hustle younger players out of their Michelob Ultra beers by betting that they can beat them at pickleball. "Play you for an Ultra?" O'Hara asks at the end of the spot. 

"When Michelob Ultra came to me with the concept, I thought it was funny. I enjoyed bringing this to life, especially working with Catherine," Dafoe said in a statement. "I think people will get a kick out of it, seeing us play the villains in a fun yet competitive environment."

Pringles Super Bowl commercial

The potato chip brand's spot, "The Call of the Mustaches," involves actor Adam Brody summoning a fleet of Pringles after he runs out of the snack at a party. Set to the theme song of the 1960s "Batman" TV show, the ad then cuts to the mustaches of men such as actor Nick Offerman and basketball player James Harden as they detach from them and fly off to find Pringles cans at supermarkets to carry back to Brody.

Called "pure nightmare fuel," the spot is by food and drink publication Tasting Table. 

Reese's Super Bowl commercial

The Hershey Company is advertising a new candy from Reese's, the Chocolate Lava Big Cup, in a Super Bowl spot called "Don't Eat Lava." The commercial depicts a park ranger at an active volcano battling hordes of people confusing actual lava with the confection. "Don't eat lava — eat new Reese's Chocolate Lava Big Cup," he implores them over a megaphone.

Skechers Super Bowl commercial

The footwear company is returning for its 12th Super Bowl commercial with an ad featuring Kansas City Chiefs coach Andy Reid, who discloses that his side gig is as a hand model. Reid notes that using Skechers Hands Free Slip-ins shoes are appealing because it gives his hands a break.

Squarespace

The web-hosting company, making its 11th appearance in the Super Bowl, is featuring an ad with Irish actor Barry Keoghan in a role that is reminiscent of his film "The Banshees of Inisherin." In the spot, he rides a donkey down country lanes and delivers Squarespace websites like they were newspapers, throwing laptops at the locals.

Stella Artois Super Bowl commercial

The Belgian beer maker's Super Bowl spot features two celebrities — former soccer star David Beckham and Hollywood A-lister Matt Damon — who discover they're long-lost brothers. Over a backyard barbecue, they bond over their shared preference for Stella Artois beer. 

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