9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of...

Instagram is testing screenshot alerts for stories

Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Users included in the test are getting...

Publishers eye push notifications in aftermath of Facebook news feed changes

If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN...

Is Our Social Media Terminology About to Change?

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my...

8 Tips to Encourage User-generated Content on Instagram

Did you know that 80 percent of what you view online is user-generated content? Big companies such as Redbull, BMW, and Starbucks feel the pulse of marketing...

Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There's a lot of debate...

7 email trends to watch in 2018

As we speed head into 2018, the trends that will have the biggest impact on your email marketing program over the next 12 months. 2017...

Twitter Launches New ‘Threads’ Feature for Tweetstorms

Twitter is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, multiple numbered tweets on a...

How to Use Instagram Live With Friends for Business

Are you looking for a creative way to improve your Instagram stories? Wondering how to use Instagram Live with a guest? In this article, you’ll discover how...

Facebook adds a sound and music library you can use for video – ‘Sound Collection’.

Facebook has added a "sound collection" of 1,000 free, pre-cleared songs by mostly unknown artists for its users to add to their videos. The social media platform...