Is Our Social Media Terminology About to Change?
“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any brand’s social media channels, though I have in the...
8 Tips to Encourage User-generated Content on Instagram
Did you know that 80 percent of what you view online is user-generated content? Big companies such as Redbull, BMW, and Starbucks feel the pulse of marketing trends and can effectively leverage this. And even though the user-generated content is on the rise, it is difficult to achieve marketing goals if content creation by your customers isn’t part of your brand strategy. Why User-generated...
Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends
What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There's a lot of debate right now about whether bottled water is really a better choice than soda. Or whether a plant-based diet is actually healthier than consuming meat. And Some people are up in arms about the wage gap...
7 email trends to watch in 2018
As we speed head into 2018, the trends that will have the biggest impact on your email marketing program over the next 12 months. 2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent...
Twitter Launches New ‘Threads’ Feature for Tweetstorms
Twitter is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, multiple numbered tweets on a topic or idea "tweetstorm." Now With Threads, two or more tweets can be linked, simplifying and streamlining the tweetstorm concept. The company confirmed last month it was testing the feature – which it’s now calling “threads” –...
How to Use Instagram Live With Friends for Business
Are you looking for a creative way to improve your Instagram stories? Wondering how to use Instagram Live with a guest? In this article, you’ll discover how to use Instagram Live With Friends. What Instagram Live With Friends Looks Like Not every business gets the chance to include interviews with mainstream actors and musicians as part of their content strategy, like Gucci. But if...
Facebook adds a sound and music library you can use for video – ‘Sound Collection’.
Facebook has added a "sound collection" of 1,000 free, pre-cleared songs by mostly unknown artists for its users to add to their videos. The social media platform started unrolling the new material on Friday (Dec. 8) as part of its larger Facebook for Creators program it announced last month. The new initiative is intended to provide video creators with tools to develop their skills...
How to Bulk Invite your Facebook Friends to LIKE your Business Page.
Quick Tip: The other day a Facebook friend posted, Anyone knows if there's a way to invite a lot of my Facebook friends to like my new business page at once? Going one by one takes forever." Then I started reading all the comments and I was thinking, "These people need help" LOL. So, I made this quick tutorial video about how to invite...
YouTube is launching a new video format called Reels
YouTube is developing a new video feature that allows creators to post 30-second videos called Reels. The feature, which is noticeably similar to Snapchat and Instagram Stories, was previously absent from YouTube. Thus, bringing "Youtuber's" to be a more Social acceptable environment. Reels will appear in a brand-new tab on creators’ channels and can be decorated with filters, text, and stickers. Reels...
Snapchat Unveils Redesigned App Aimed at Separating Your Best Friends From Brand Content
Following an op-ed shared on Axios earlier this morning by CEO Evan Spiegel, Snapchat has now unveiled its radical redesign with the goal of creating a personalized user experience that's easier to navigate, particularly for new users (via TechCrunch). The app's update will start to roll out to iOS and Android users on Friday, and will be introduced to everyone "within a few weeks." The...
