Tridence Blog Jacksonville & Chicago

SAYING GOODBYE TO IPOD, THANKS FOR ALL THE TUNES

Today officially marks the end of Apple's era of standalone music players. After nearly 16 years on the market, Apple quietly pulled the iPod Nano out of its virtual stores today. The iPods were with a full generation of users like myself. Some could argue that the iPod killed the album, making playlists and the Shuffle Mode primary methods of listening. Not...

A Brand New Editor for the WordPress Mobile Apps

McDonald’s Apparel Is Here

McDonald’s Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag Wear the fries you're jogging for Joining brands like Pizza Hut and KFC, McDonald’s is unveiling its own line of apparel and goods: The McDelivery Collection, in celebration of Global Delivery Day on July 26. The collection is available via the UberEATS app in select countries. And while...

FACEBOOK MESSENGER MARKETING FOR BRANDS with ENGAGEMENT

Summary: Introducing Messenger As an Ad Destination. Messenger is an amazing tool for brands to communicate with their customers. There is no doubt Email open rates have been on a steady decline the past few years.  All while FB Messenger users are on the rise. The benefits using this new tool is you can broadcast specific messages to a specific...

Content Marketing Myths That Businesses Need To Stop Believing

There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Unfortunately,  most businesses don't take the time to truly learn about what they can expect when they first start publishing content, how long it can potentially take to see positive results, and how much time...

Periscope launching ‘Super Hearts’ as a way to tip broadcasters.

Periscope is rolling out a new update to the live broadcasting app that lets you tip broadcasters as a way to support their work. The new tipping feature is included in with new ‘Super Hearts’, which viewers can purchase then send to broadcasters during a live stream. In return, broadcasters can cash out Super Hearts monthly as a new revenue stream. By using...

What Is the New Archive Feature in Google Photos?

If you’re a Google Photos user, you’ve may have seen a new feature called “Archive” show up in the app’s sidebar. if not, don’t stress—it’s just now rolling out and not everyone has it yet. Since it’s new, here’s a quick look at what it is, why you want it, and how to use it. In short, this is a...

Facebook to Launch Its Office Communication Tool ‘Facebook at Work’

The software, called Facebook at Work, will allow employees to send professional messages and share documents during work hours. AKA the Slacker competitor. Will be rolling out today! Facebook at Work isn't a real-time collaboration tool like Google Docs and Spreadsheets--you won't be able to work on documents simultaneously. However, employees will be able to share documents and post messages...

87% of people turn to SEARCH first to get things done.

New Consumer Behavior Data: 87% of people turn to SEARCH first to get things done. Mobile is key.   Result: As marketers we have to connect the information we provide across screens, channels, and formats. And search, particularly on mobile, is where to start. By anticipating people's needs, you can ensure you're meeting people in their micro-moments with relevant and useful...

Understanding the difference between Sales and Marketing

It's easy to confuse marketing and sales together. Both, after all, follow a single overarching goal: to increase your brand or business. Especially in small businesses, one person may be responsible for both sides of achieving that goal. However, their similarities do not make the two concepts identical. In fact, they are different in a variety of ways. Understanding the...