4 Ways Social Media Advertising Will Help Your Small Business Grow

David Vega -

The research firm Clutch polled small businesses of varying sizes recently to determine how they used social media in their business. One of the findings that stuck out to us as a missed opportunity for the majority of companies polled is their collective approach to social media advertising. While 30 percent of the responding business owners planned to increase their...

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Why Instagram’s latest update is important to you!

David Vega -

Instagram released an update today that changes the experience for creators and users.

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6 Ways to Supercharge Your Email Marketing with PPC (and Vice Versa)

David Vega -

Tere are the top six ways your paid search and email marketing programs can work hand-in-hand: 1. Use paid search to fuel your email list Paid search is the perfect way to re-fuel your funnel with brand new, qualified prospects. Through pay-per-click (PPC), you can display your ads to searchers who are actively looking for your products and services. If they click...

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The Difference Between a Community Manager and a Social Media Manager

David Vega -

Not all social media roles are created equal. The lines between the roles of community managers versus social media managers often get blurred. Many organizations use the terms interchangeably and assume that a social media manager will manage community and that a community manager will be strategic in social media. That isn’t always the case. Source: The Difference Between...

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Picture This: Marketers See The Value Of Visual Media

David Vega -

The art of storytelling is changing in the digital age. The growing use of photos, videos, animations, and infographics has altered the way consumers act—and, as a result, the methods that marketers use to create and maintain customer engagement are undergoing a transformation. ARTICLE HIGHLIGHTS: Millennials “want a real and compelling story that avoid marketing jargon and clichés.” Only about one-quarter of...

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Why Every Physician’s Practice Needs a Social Media Policy!

David Vega -

Social media has changed the way the world communicates. In the medical community, social media adoption has come with inevitable data breaches and ethical issues— many of which could have been avoided. In one recent case, a nurse at New York Presbyterian Hospital was fired from her job after she posted a photo to Instagram of the aftermath of an empty trauma...

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Instagram vs. Snapchat – Which Is Better For Marketing Your Business?

David Vega -

Let’s start by saying that both are great photo-sharing applications in their own regard, and IF you want to market your product or service through the visual platform, both will perfectly serve you…con't link Source: Instagram vs. Snapchat – Which Is Better For Marketing Your Business?

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How to Create a Fantastic Email Call-to-Action

David Vega -

great info. thanks.

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Four Important SEO Trends for 2015

David Vega -

Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. The report was based on an analysis of the the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing on Google.com in 2015. The...

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Facebook Single Column Timeline Design Rolls Out

David Vega -

As reported by TheNextWeb, among others, back on October 31st, 2012, Facebook began testing a new Timeline layout with a single column of posts. And now, the new design just rolled out on my personal profile.  Awesome!!  No more eyeball ping-pong bouncing back and forth to read content. Presumably, Facebook is still conducting tests on certain profiles. But, my guess is this new format is...

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