If you’re not using Google Chrome’s permanent ‘Mute Site’ feature, you’re not using Chrome at its best.
An update to Google's internet browser, Chrome, brought users a lot of new features including the option to mute certain websites permanently. This is an upgrade from the option to "Mute Tab," which was more of a temporary fix for users, since the settings would revert to their defaults if you closed the tab or browser. The update could prevent users...
9 Emotional Hooks That Will Make Your Content 10x Better
What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling, whether they realize it or not. This is especially true when it comes to purchasing decisions. If your content hasn’t been converting the way you want it to, injecting some...
Instagram is testing screenshot alerts for stories
Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Users included in the test are getting a warning that the next time they take a screenshot of a friend’s story the friend will be able to see it, as shown below: This new feature — the latest to be lifted from Snapchat...
Publishers eye push notifications in aftermath of Facebook news feed changes
If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.) Now that Facebook is deprioritizing publishers’ posts in the news feed, there is more urgency for publishers to make direct connections with readers. That means they’re taking push...
Is Our Social Media Terminology About to Change?
“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any brand’s social media channels, though I have in the...
8 Tips to Encourage User-generated Content on Instagram
Did you know that 80 percent of what you view online is user-generated content? Big companies such as Redbull, BMW, and Starbucks feel the pulse of marketing trends and can effectively leverage this. And even though the user-generated content is on the rise, it is difficult to achieve marketing goals if content creation by your customers isn’t part of your brand strategy. Why User-generated...
Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends
What do your brand, plant-based foods, Barbie dolls, and bottled water have in common? The truth is, quite a lot. There's a lot of debate right now about whether bottled water is really a better choice than soda. Or whether a plant-based diet is actually healthier than consuming meat. And Some people are up in arms about the wage gap...
7 email trends to watch in 2018
As we speed head into 2018, the trends that will have the biggest impact on your email marketing program over the next 12 months. 2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent...
Twitter Launches New ‘Threads’ Feature for Tweetstorms
Twitter is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, multiple numbered tweets on a topic or idea "tweetstorm." Now With Threads, two or more tweets can be linked, simplifying and streamlining the tweetstorm concept. The company confirmed last month it was testing the feature – which it’s now calling “threads” –...
How to Use Instagram Live With Friends for Business
Are you looking for a creative way to improve your Instagram stories? Wondering how to use Instagram Live with a guest? In this article, you’ll discover how to use Instagram Live With Friends. What Instagram Live With Friends Looks Like Not every business gets the chance to include interviews with mainstream actors and musicians as part of their content strategy, like Gucci. But if...
