Native Apps vs. Web Apps, or How About a Hybrid?

David Vega -

Everyone agrees that apps are great marketing tools for engaging consumers. Now the debate is whether to develop native or web apps. Which is better? Well, it depends. What Are Native Apps, Web Apps, and Hybrid Apps? Native apps are apps that are explicitly developed and stored on a device. Native apps require installation. Web apps are written entirely with web technologies...

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Need a Social Media Strategy? Start with These Three-Pronged Approaches

David Vega -

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a goal: What are you trying to accomplish via your communications? More specifically with social media,...

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When to remove email addresses…

David Vega -

When to remove email addresses We have developed a simple strategy to help you decide if, and when, to remove an email address from your opt-in list. I recommend these 4 steps to establish which addresses are truly inactive, and which fall into the unemotionally subscribed group. Step 1 Start a reactivation campaign. Try to re-engage anyone who hasn’t opened an email...

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Inactive subscribers are still valuable to your brand…

David Vega -

Inactive subscribers are still engaged Inactive subscribers are still valuable to your brand and can generate a significant amount of revenue. It makes perfect sense to stop emailing someone you know would never buy your products again or who actively dislikes receiving your emails. But long-term inactivity isn’t a good indicator of whether someone falls into that category. There are 5 reasons...

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Mobile Retail Websites – Upgrade your Storefront today..

David Vega -

Consumers Increasingly Turn to Mobile Retail Websites As They Shop to Find Products, Special Offers and Competitive Prices Mobile retail websites have emerged as an indispensible in-store tool for consumers as they shop, according to a new survey conducted by Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT). The fourth annual Hipcricket Mobile Marketing Survey revealed that consumers”particularly smartphone owners”are...

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Macy’s Thanksgiving Day Parade Goes Mobile [VIDEO]

David Vega -

Macy's Thanksgiving Day Parade Goes Mobile . The Macy’s Thanksgiving Day Parade is getting a technology update for its 85th year by way of an official mobile app. The Parade app will be available on both iOS and Android ahead of next Thursday’s event, and feature a route map, NYC tips, a wifi hotspot finder and a way to track...

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