Google+ a Ghost Town as Brands Decamp for Pinterest…

David Vega -

Though Traffic From Marketers and Users Is Light, Google Doubles Down on Investment Google+ launched brand pages six months ago, introducing new social lingo, including "hangouts," "circles" and "+1s." But strike up a conversation with a digital marketer these days, and talk of "+1s" has been replaced by that of "pins." Rather than challenge Facebook and Twitter for mindshare, Google is...

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How Google Panda 3.3 has effected SEO…blogs de-indexed by Google

David Vega -

How Google Panda 3.3 has effected SEO ? The last couple of weeks I’ve been blogging quite heavily on social media which I’m a big believer in. Why am I such a big believer you may ask? Well the answer for me is the simple fact that social media is relatively cheap and easy to implement in order to get...

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Branding And How It Works In The Social Media Age

David Vega -

To get a better idea of how US consumers are interacting with brands in the social media space, review this graph below: Source: AYTM Market Research

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Optimized for Smartphones and other tablets

David Vega -

61% of cell phone users won’t return to a site that isn’t specially adapted to mobile devices. This figure demonstrates just how important it is that your business be optimized for Smartphones and other tablets. In this report, you’ll find 5 tips for promoting your mobile site purchases. 1) Site must be accessible To improve your online presence, make sure your...

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Where Social Media Marketing Fits In Your 2012 Budget?

David Vega -

Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media...

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The Definition of Social Business?

David Vega -

Per request of the Author. We removed the imported shared text blog. http://www.facebook.com/tridence

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Native Apps vs. Web Apps, or How About a Hybrid?

David Vega -

Everyone agrees that apps are great marketing tools for engaging consumers. Now the debate is whether to develop native or web apps. Which is better? Well, it depends. What Are Native Apps, Web Apps, and Hybrid Apps? Native apps are apps that are explicitly developed and stored on a device. Native apps require installation. Web apps are written entirely with web technologies...

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Need a Social Media Strategy? Start with These Three-Pronged Approaches

David Vega -

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a goal: What are you trying to accomplish via your communications? More specifically with social media,...

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When to remove email addresses…

David Vega -

When to remove email addresses We have developed a simple strategy to help you decide if, and when, to remove an email address from your opt-in list. I recommend these 4 steps to establish which addresses are truly inactive, and which fall into the unemotionally subscribed group. Step 1 Start a reactivation campaign. Try to re-engage anyone who hasn’t opened an email...

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Inactive subscribers are still valuable to your brand…

David Vega -

Inactive subscribers are still engaged Inactive subscribers are still valuable to your brand and can generate a significant amount of revenue. It makes perfect sense to stop emailing someone you know would never buy your products again or who actively dislikes receiving your emails. But long-term inactivity isn’t a good indicator of whether someone falls into that category. There are 5 reasons...

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