Navigating the Digital Landscape in Political Campaigning

David Vega -

In the digital age, political campaigning has transformed significantly. With the rise of social media, mobile devices, and digital platforms, reaching potential voters has become more complex and accessible. Political campaigns now have the ability to target specific demographics with precision, using data-driven strategies to tailor their messages. Advanced geo-targeting allows for delivering relevant messages to specific locales, enhancing...

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Gemma Fish + Oyster restaurant announces opening.

David Vega -

Jacksonville, Florida: Gemma Fish + Oyster, a promising new culinary destination, is slated to open on December 22 at the bustling East San Marco shopping center, situated at the crossroads of Atlantic Boulevard and Hendricks Avenue, adjacent to a Publix store. This expansive 6,500-square-foot, two-level establishment offers a diverse range of dining settings, including indoor, rooftop (covered), and alfresco...

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Google ends geofence warrants by law enforcement

David Vega -

In a landmark shift, Google is poised to revolutionize user privacy by enabling the storage of location data directly on individual devices, moving away from its previous practice of storing this information on centralized servers. This significant change marks the end of an era where law enforcement agencies routinely accessed Google's extensive location data repositories to pinpoint potential suspects...

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Sporting Club Jacksonville: A New Era in Soccer Excellence

David Vega -

A new professional soccer organization in Jacksonville unveiled its long-awaited name and crest Tuesday. Sporting Club Jacksonville is preparing to play in the United Soccer League later this decade. The colors and motto — Lift Every Voice — came from more than a year of conversations with soccer enthusiasts throughout the region. Introduction to Sporting Club Jacksonville Sporting Club Jacksonville emerges...

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Lost Magic on the Yellow Brick Road: A Review of ‘The Wiz’ at Broadway In Chicago

David Vega -

Despite the historical significance and ambitious revival of "The Wiz" at the Cadillac Palace Theatre, the production unfortunately falls short of its illustrious legacy. While the musical, a groundbreaking reimagining of "The Wizard of Oz," has always been known for its soulful score and vibrant storytelling, this iteration struggles to recapture the original's magic. The set design, an integral part...

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Booping to Broadway: A Jazz-Age Jewel Shines in Chicago’s ‘Boop the Musical

David Vega -

"Boop the Musical," an enchanting production in Chicago, revives the classic character Betty Boop's allure and showcases its cast members' exemplary talents, with Jasmine Amy Rogers shining in the titular role. Her portrayal of Betty Boop is both adorable and commanding, capturing the heart and spirit of the character flawlessly​​. The synergy between Jasmine and Ainsley (portraying Dwayne) is...

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Chili’s $1.3 Million Expansion at Jacksonville International Airport: A Culinary Upgrade for Travelers

David Vega -

Elevating Airport Dining: The New Chili's Experience Jacksonville International Airport is on the brink of a significant culinary upgrade with the proposed $1.3 million expansion of Chili's restaurant. A project undertaken by Auld & White Constructors LLC, this expansion is poised to transform the dining experience at the airport, located at 2400 Yankee Clipper Drive, in the heart of North...

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BMW – Case Study – Spear Geomarketing

David Vega -

How BMW used location technology to drive luxury consumers to local dealerships. Real-World Solutions Location Targeting in proximity to competitor dealerships was used to increase brand awareness amongst the luxury car-buying audience. Audience Targeting using Experian data was leveraged to identify and then reach high-income individuals and luxury car drivers at home. Retargeting audience members previously exposed to the BMW 7 Series ad unit was also...

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Family Health Care – Case Study – Spear Geomarketing

David Vega -

How a solutions provider helped a health care client create awareness and increase daily visits. Real-World Solutions Radial Fencing allowed Spear to define geofence boundaries within a six-mile radius of the Family’s Health Care locations, driving 63% of total visits to their locations. This tactic ran for the entire campaign as an ‘always-on’ targeting strategy to reach a relevant audience consistently. Zip Code Targeting was leveraged...

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Hooters Case Study with Spear Geomarketing

David Vega -

How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits. To build awareness and drive visits, the Spear team optimized upper and lower funnel channels with dynamic, connected TV (CTV) and mobile ads to reach key audiences and drive them to their local Hooters location.​ Our Solutions​ CTV, Mobile, and QR Codes: CTV generated audience...

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