Instagram: How to Start Creating Videos for IGTV by Creator Expert, Trevor Holmes – production tips for making vertical videos and how to use this new channel to your advantage:
This year, Instagram launched IGTV, a new app-within-an-app that allows users to upload and watch videos that are up to an hour long. Plain and simple, IGTV is a video platform explicitly made for vertical video.
So what does this update mean for you as a business? Chances are, you’re already using the standard Instagram app in some way to promote your business, but you may not be creating vertical content yet. If you want to get ahead of the game, a vertical video is a great place to start.
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IGTV supports up to 4k in vertical videos that are at least 15 seconds long, and that run up to 10 minutes for most accounts (the full-hour hasn’t rolled out to everyone yet). This means that the size here is precisely the same as Instagram Stories, with a 9:16 aspect ratio. Anyone who has an Instagram account can create their own IGTV channel and start making and sharing long-form content!
The great thing about making content for IGTV is that it seamlessly links up with your Instagram account. You’ll see a new little icon on your profile once you’ve published your first piece of content, and followers can get straight to your channel from there to watch the rest of your content.
This is a great way to promote the new IGTV content you publish and get eyes on your channel. So now that you have a firm grasp on the basics of this new channel, you’re ready to dive into the world of vertical video. Have you made an IGTV video for your business yet? Share it with us in the comments, we’d love to check it out! Check out Our CEO Gram Fam – http://www.instagram.com/tridence_david – (Lifestyle/Fashion/Digital Marketing)
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