Business Names In Google Search Ads

Google is rolling out updates to search ads that include the removal of the “ad” label and adding business names and logos. These changes help make Google Search ads distinguish from organic results easier.

Now, business names will be the topmost visual element of search ads. See an example of the new design below:

Previously, the landing page URL appeared at the top of search ads, followed by the ad title text. This change may be helpful in situations where a business is bidding on a competitor’s keywords. In addition, it will be more apparent to searchers which business’s website they’re visiting when they click on an ad.

In addition to business names, Google is now displaying business logos in search ads. This change makes it even more apparent to searchers which business is paying for the ad, so there are no surprises when they get to the landing page.

Lastly, Google is doing away with the “Ad” label in favor of a new “Sponsored” tag. In addition, the word “Sponsored” will now be featured on its line in the top left corner of search ads. These updates to Google Search ads are gradually rolling out on mobile, with a similar experience planned for desktop later.

Eligibility

Business names and logos in Google Search ads are currently in beta and are limited to advertisers who meet eligibility criteria.

The eligibility criteria include the following:

• The account has been open for more than 90 days.
• The account has a good history of policy compliance.
• The account has active campaigns.
• The account has active text ads and has been accruing spending on Search campaigns for at least the last 28 days.
• The account is in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals (sexual content, alcohol, gambling, and healthcare) aren’t eligible for Business Information at this time.
• The account has completed Google’s Advertiser Verification Program.

When the eligibility criteria are met, Google Ads will crawl your landing page to find the business name and logo and automatically add them to your campaigns.