Audience-Based Direct Mail (ABDM) by Tridence

We’re excited to announce the launch of Audience-based Direct Mail (ABDM),  our new media channel that will change how you market to customers with our direct mail postcard advertising solution.

Audience-Based Direct Mail (ABDM) is a privacy-safe, easy way for advertisers to deliver premium postcards to consumers based on their real-world activity.

Spear views the real-world behavior of consumers to determine their interests and habits, then maps that data to their home addresses. Our one-stop solution allows you to choose who you want to reach, where, and when to reach them quickly and easily – for one affordable all-inclusive price!

While Spear is well-known for powering digital media campaigns with real-world behavior, businesses can apply our hyper-focused audience targeting capabilities to your Direct Mail campaigns within our Geo Marketing (IP Targeting Solutions).

No more wasting marketing dollars on 3rd party bulk mailing lists that don’t deliver real business results. Now, you can create your mailing lists from real-world behavior: no need to purchase a mailing list and no need to have an existing CRM list.

Spear’s ABDM offering is a privacy-safe and easy-to-execute solution. We print, postage, and deliver postcards to your audience.