September 15 to October 15 is National Hispanic American Heritage Month
2020 – 2021 will be the year of the Hispanic consumer. Marketers who invest in the Hispanic opportunity for the long run, secure upper management buy-in, partner with multicultural marketing experts (like Tridence), and leverage cultural intelligence to develop and execute a strategy to connect and reach U.S. Hispanic consumers will be rewarded with growth. Now that’s something to celebrate truly.
If you are a marketer looking to grow your brand, repeat after me – $1.5 trillion – 212% growth – $1.5 trillion – 212% growth (Hispanic online Marketing). These figures alone should lead you to take a hard look at the Hispanic market to drive growth today. Right now, Hispanics account for one out of every six Americans and their aggregate buying power is larger than the GDP of Australia.
“If you’re going to spend time and money marketing to this audience, you want to take the best approach to develop an authentic Humanizing Brand message,” CEO David Vega of Tridence. “You need to understand culture points and brand preference, why they purchase some products and not others.”
In addition, marketers should not just translate English into Spanish and assume they have checked the box. Marketers that are spending to reach the audience for the first time must first build a relationship.
This audience is the primary growth market in the U.S., and you can’t just have one message to all. Looking to grow within the Hispanic markets. Contact David Vega with Tridence (Hispanic Marketing Agency). Officies in Chicago and Jacksonville.
