Thirty years of building brands - and a few championship runs along the way.
David Vega founded Tridence to do digital work the way it should be done: senior people, sharp opinions, real shipping. From paid media campaigns for Fortune brands to Web3 builds, the throughline is the same—turning attention into business outcomes.
Author · Social Strategist · Marketing Storytelling
What David actually does.
A founder who still picks up the keyboard. Strategy and execution under one signature.
Founder & CEO
Sets vision, hires senior, keeps the work honest. Heads up Tridence engagements end-to-end.
Growth Strategist
Multi-channel campaigns: affiliate, influencer, paid search, paid social, display—integrated.
AI Strategy & Artitech
Architecting AI-native marketing systems: GEO visibility, LLM content pipelines, schema intelligence, and AI-first brand positioning built to surface in AI Overviews, Perplexity, and ChatGPT.
Author & Storyteller
Writes about brand, marketing, and the realities of running an agency through platform shifts.
Intent Data & AI SEO
Deploying first- and third-party intent signals to reach in-market buyers at the moment of decision. Semantic content architecture, structured data, and GEO optimization built for AI-era search discovery.
Board Advisor
Hispanic marketing advisory roles; civic and nonprofit boards in Chicago and Jacksonville.
Where the three decades went.
Hands-on across the channels and verticals that move modern brands.
Recognition that spans decades.
Industry awards from Jacksonville and Chicago Business Journals across personal and agency categories.
Top Digital & Web Development Agency
Jacksonville Business Journal
Top Three Website Design
Jacksonville Business Journal
Top Ten Advertising & Marketing Agency
Jacksonville Business Journal
Top Three Digital & Web Development Agency
Jacksonville Business Journal
Top Five Website Design & Brand Agency
Jacksonville Business Journal
Top Ten Advertising & Marketing Agency
Jacksonville Business Journal
Up & Comer Award · David Vega
Jacksonville Business Journal
Up & Comer Award · David Vega
Chicago Business Journal
People on the Move
Chicago Business Journal & Jacksonville Business Journal
Professional Award
Jacksonville Business Journal
Building beyond the balance sheet.
Civic boards, advisory work, and a forthcoming environmental nonprofit.
Triverse Foundation Inc.
An upcoming nonprofit connecting funds to wildlife and environmentally-focused charitable endeavors—reflecting a long-standing commitment to environmental preservation.
- Wildlife and habitat conservation
- Environmental education partnerships
- Transparent fund routing to vetted causes
Boards & Hispanic Marketing Advisory
Active board member and advisory roles in Hispanic marketing across the Chicago and Jacksonville communities, with a focus on diversity, inclusivity, and brand voice.
- Hispanic marketing advisory boards
- Nonprofit campaign volunteer work
- Mentorship for emerging agency talent
The soccer chapter.
A side of the story that informs how David thinks about teams, discipline, and showing up.
FIFA-Certified Referee
One of the youngest FIFA-certified referees in his cohort.
University of Illinois at Springfield
NAIA national champion runs with the SSU/UIS program.
Munich Development
Professional stint with a German development club.
Liverpool Development
Professional stint with an English development club.
Want to work with David directly?
Discovery calls are 15 minutes. Real engineering opinions, no slide deck. Bring the brief—or just the question.