From End of the Year 2020 to New Year 2021 thoughts: 2020 - End of year remarks for Brands & Businesses: It's excellent using social media channels that gained 100k+ followers and or 200k+ hearts/likes per post. But, are you converting this into sales? One should be getting roughly 8% - 10% from your followers....
Read More
It’s no secret that Apple and Facebook are clashing. In Apple’s upcoming iOS14 update, changes will be made that directly impact Facebook advertiser’s ability to track, optimize, and target customers as they currently do. But it’s not all bad! Let’s break down what we know, what we can do, and why this may not be...
Read More
Start preparing for the impact of Apple iOS 14 changes. The absence of an IDFA will hit ad campaigns hard because advertisers will be driving blind. Now, some small Digital Marketing exclusive shops will be out of business. After all, there's an absence of user data essential for optimal advertising. Advertisers will not be able...
Read More
If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.) Now that Facebook is deprioritizing publishers’ posts in the news feed, there is more urgency for publishers to make direct connections with readers....
Read More
