7821Apple vs. Facebook: The Battleground of iOS14 and What It Means For You

Apple vs. Facebook: The Battleground of iOS14 and What It Means For You

It’s no secret that Apple and Facebook are clashing. In Apple’s upcoming iOS14 update, changes will be made that directly impact Facebook advertiser’s ability to track, optimize, and target customers as they currently do. But it’s not all bad! Let’s break down what we know, what we can do, and why this may not be as dark as it initially seems for advertisers.

Apple and Facebook Clash Over Ad Tracking

Opened Ads Manager recently? You’ve likely seen this scary notification pop up: 

Upcoming Impact to Your Marketing Efforts

Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage your customers. 

Grim.  

What We Know about Facebook and Apple’s iOS14

✅  We know the update to iOS14 is announced to happen in early 2021 and will require all apps to explicitly ask for permission to gather data and track users across mobile apps and websites. 

✅  We know what this question will look like when presented to users, and we know that the majority of them will select “Ask App not to Track”, prioritizing privacy over a custom ad experience. 

Facebook App Permissions

✅  Most Facebook users that have an Apple device will receive the notice ––  those with iPhones, iPads, etc who use the Facebook app, and those who use Safari. Instagram will also be impacted for those users. Those who use Chrome, an alternative browser, or use the Facebook app on their android device are safe (for now). 

✅  We know that less than 20% of people worldwide use Apple devices and/or the Safari browser.

✅  We know that losing that tracking information hinders our ability to provide a targeted ad experience to users. 

✅   Some impactful changes have already taken place. iOS13 limited the tracking of cookies to just 7 days, so Facebook is already limited to attributing conversions to actions that occurred within only a week’s time. Custom audiences are impacted by this as well. In that sense, this information isn’t new, it’s the next step in privacy. 

✅  We know that Facebook needs us, the advertisers, on their side. Chances are you’ve already seen their ads about “Speaking Up For Small Businesses.” However, the relationship between Facebook and its users & advertisers is a tumultuous one! Facebook’s policy support team leaves much to be desired. Their policy checking is next to robotic, resulting in harsh restrictions and bans that impact nearly every advertiser at some point. But we love Facebook advertising! We love it because it is impactful and extremely cost-effective –– probably the most effective ad platform there is right now from a targeting and tracking perspective. And we think even with these changes from Apple, Facebook advertising will continue to be impactful for marketers and businesses.

How to Prepare for iOS14 and Facebook Ad Management

Now, more than ever, it’s vital to take a step back, look beyond the stats of Ads Manager, and take in the whole picture of your digital marketing strategy. 

 Pay Attention To Your Own Data 

Ads Manager isn’t currently 100% accurate, and it’s only going to get worse. It’s crucial to have a pulse on your month-over-month return, so you can make informed decisions for your accounts. Look at what you spent and what worked overall, then come up with a personal data strategy that works for YOU. Don’t get caught up in the day-to-day mantua, because conversion tracking is going to be off. 

 Finetune Your Targeting 

There will be less user interaction data when those Apple users opt-out. It’s up to us to build a customer avatar that knows what our audience’s interests are, their age groups, genders, etc. Who is your customer and how does what you offer help them? You’ll need to use that avatar to inform your targeting as options like lookalikes become less powerful. 

 Optimize for Facebook Standard Events

Make sure you are following, using, and optimizing for standard events with conversion campaigns. Standard events being those predefined actions like “add to cart”, “purchase”, “view content”, etc.  Facebook will likely phase out things like custom conversions, and it’s possible that they will automatically turn them off for us as they become obsolete. 

 Do the Very Least 

Verify your domain in Business Manager. Now. Go. 

Our Thoughts on iOS14 and the Future of Facebook Ads

Cookies have been around for a long time now, and play a primary role in how we track our audience. As marketers, we are staring at a potentially massive change in terms of how to best optimize. Will cookies be a thing of the past in 2-3 years? How different will they look? 

Part of marketing is adapting. We must be able to innovate and shift to get our messages to our customers. Don’t put all your eggs in one basket and don’t be a fairweather advertiser. Diversify your digital marketing portfolio and stay flexible with your strategy. This is just one of many changes we’ll see in our advertising lifecycles, and we’re here to play the long game. 

Check out our latest episode of Ultimate Marketer Podcast to learn more about this and all things marketing! Available on Apple Podcasts and Spotify

Author: Holly King

More From Author

17515Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton
September 7,2023ByDAVID VEGA

Mia Rosebud: The Pinnacle of Culinary Delight in Boca Raton

Mia Rosebud stands tall as the latest jewel in the crown of the esteemed Rosebud Restaurants.  Situated at the prime location of 150 E Palmetto Park Rd in Boca Raton, Mia Rosebud promises to be a haven for locals and visitors, offering an exceptional dining experience that captures the heart and soul of Italian hospitality. A Legacy of Excellence: The Rosebud Restaurants The impressive legacy of the Rosebud Restaurants backs Mia Rosebud. Renowned for their consistent quality, innovative dishes, and impeccable service, these restaurants have graced the culinary scene for years. Their commitment to pushing boundaries ensures that every dining venture is unique. The Inspiration Behind Mia Rosebud The inception of Mia Rosebud is rooted in a desire to fuse timeless culinary techniques with modern-day flavors. This synergy births a menu that appeals to both the traditionalist and the contemporary food enthusiast. An Ode to Fresh Ingredients Mia Rosebud pays tribute to the importance of fresh, locally sourced ingredients. Collaborating with local farmers and producers ensures that every dish narrates a tale of authenticity and freshness. Ambiance: A Symphony of Comfort and Elegance Walking into Mia Rosebud is an immersion into a world of tasteful luxury. The decor balances comfort and sophistication, making every visit a memorable journey. Mia Rosebud's Signature Dishes While every dish at Mia Rosebud stands out, specific signature offerings have earned rave reviews: A Wine List Second to None A meal at Mia Rosebud is incomplete without exploring their curated wine list. With choices from the finest vineyards across the globe, there's a pairing for every dish and palate. Why Mia Rosebud is the Choice for Celebrations With a blend of fine dining, an enchanting ambience, and world-class service, Mia Rosebud is the venue of choice for life's celebrations. Whether it's an intimate dinner or a grand event, Mia Rosebud promises moments that linger. Sustainability at Its Core Mia Rosebud is not just about culinary excellence. The restaurant is committed to sustainable practices, ensuring minimal environmental impact and fostering community growth. Community Engagement An advocate for giving back, Mia Rosebud actively engages in community welfare initiatives. Their collaboration with local artisans, farmers, and initiatives underlines their dedication to Boca Raton's progress. Book Your Experience An evening at Mia Rosebud isn't just a meal; it's an experience. Book your table today and indulge in a culinary journey that promises to be unforgettable. Are you looking to make an announcement about your brand's release? Get in touch with Tridence. Your local leader in Digital Marketing and Brand identity....

Read More
8214YouTube includes NFTs and Web3 in new creator tools – Metaverse
June 28,2022Bytridence

YouTube includes NFTs and Web3 in new creator tools – Metaverse

NFTs and Web3 Updates Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. How Do NFTs and Web3 Work? "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they'll be able to collaborate on new projects and make money in ways not previously possible." An NFT is a type of blockchain asset that can represent a virtual item such as artwork, music, video, or even a ticket. What makes NFTs worthwhile is that they are unique and can be bought, sold, and traded. As a result, YouTube creators could use them to produce additional revenue streams related to their YouTube videos, turn their videos themselves into NFTs, and sell them to their fans to create deeper relationships. The company didn't clarify whether NFT ownership would conflict with copyright law. Buying an NFT establishes ownership of a specific digital asset and provides a public record of each transaction involving the asset. It doesn't transfer copyright from the original owner to the buyer. What can one expect? YouTube will add features that mirror competing platforms like NFTS and Web3. It will monetize Shorts, the short-form video platform similar to TikTok and Instagram Reels. For example, creators will reply to comments with short videos, a feature widely used on TikTok to engage with viewers directly. In addition, YouTube is adding live streaming features, further competing with Twitch. The company will launch collaborative live streaming so creators can go live together. The platform is also testing giving paid memberships as gifts. Let the Metaverse wars continue....

Read More
8010YouTube includes NFTs and Web3 in new creator tools – Metaverse
February 14,2022ByDAVID VEGA

YouTube includes NFTs and Web3 in new creator tools – Metaverse

Google LLC-owned video-sharing giant YouTube said Thursday it's considering web3 technologies such as nonfungible tokens and blockchain to help enhance the relationships between creators and their fans and develop new experiences. "Web3 opens up new opportunities for creators," Neal Mohan, chief product officer at YouTube, said in a blog post. "We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they'll be able to collaborate on new projects and make money in ways not previously possible." An NFT is a type of blockchain asset that can represent a virtual item such as artwork, music, video, or even a ticket. What makes NFTs worthwhile is that they are unique and can be bought, sold, and traded. As a result, YouTube creators could use them to produce additional revenue streams related to their YouTube videos, turn their videos themselves into NFTs, and sell them to their fans to create deeper relationships. The company didn't clarify whether NFT ownership would conflict with copyright law. Buying an NFT establishes ownership of a specific digital asset and provides a public record of each transaction involving the asset. It doesn't transfer copyright from the original owner to the buyer. What can one expect? YouTube will be adding features that mirror competing platforms. It will monetize Shorts, the short-form video platform similar to TikTok and Instagram Reels. For example, creators will reply to comments with short videos, a feature widely used on TikTok to engage with viewers directly. In addition, YouTube is adding live streaming features, further competing with Twitch. The company will launch collaborative live streaming so creators can go live together. The platform is also testing giving paid memberships as gifts. Let the Metaverse wars continue....

Read More
8009ConsenSys announced the acquisition of MyCrypto
February 8,2022ByDAVID VEGA

ConsenSys announced the acquisition of MyCrypto

ConsenSys Acquires MyCrypto to Strengthen MetaMask Partnership and Enhance Web3 Experiences. MyCrypto To MetaMask MetaMask and MyCrypto will be combining their efforts under a shared banner to improve the security of all the products further and create a cohesive user experience across desktop, mobile, extension, and browser wallets. MyCrypto and MetaMask have been working together in the Ethereum space since 2017 MetaMask implemented MyCrypto’s scam blocklist (known as CryptoScamDB) to protect MetaMask users from visiting known scam URLs. Dan Finlay, co-founder of MetaMask, said: “MyCrypto has consistently been one of the most reliable and inter-compatible wallets in Ethereum, often shipping cutting-edge Ethereum features ahead of other wallets, while MetaMask has focused on general-purpose dapp interactions. With our talents combined, and our strong sense of shared ethics and goals for this ecosystem, I think we’ll be able to provide a wallet experience that is much more able to help users make the best decisions through this rapidly evolving Web3 wallet landscape.” MyCrypto is an open-source interface that allows you to manage your Ethereum accounts in a safe and accessible environment. Developed by and for the community since 2015 About MyCrypto MyCrypto is an open-source interface that allows you to manage your Ethereum accounts in a safe and accessible environment. Developed by and for the community since 2015, we’re focused on building awesome products that put the power in people’s hands. For more information, please visit https://www.mycrypto.com....

Read More
8006Frozen Theatre Chicago Review
December 31,2021ByDAVID VEGA

Frozen Theatre Chicago Review

The glitz, the glamor, and the icicles are back! Disney’s “Frozen,” the Broadway hit musical, has returned to the Cadillac Palace Theatre for a limited ten-week engagement. Highly Recommend as we follow the lives of Elsa and Anna, who are heirs to the throne, with Elsa having a peculiar gift: the ability to create a frozen world of sparkling crystal. Many know how Disney’s Frozen took the box office by storm, and it’s clear sitting in the theater that audience members of all ages are excited to see the piece come to life. From kids, all dressed up and parents singing along. If you are a Disney fan, this musical was made for you. The Tony-nominated musical adaptation of the hit movie follows Elsa (Caroline Bowman) as she navigates, hiding her magical ice powers amid her coronation. When things go astray and her mystical magic is revealed, she runs off into the mountains to keep everyone safe – or so she thinks. With Arendelle suddenly under snow and the threat of permanent winter, her younger sister Anna (Marina Konodo) sets out to find Elsa to save their kingdom. This is where the story unfolds. Also in this musical are other favorite characters from the film: Kristoff (Mason Reeves), Olaf (F. Michael Haynie), Hans (Austin Colby), and of course, Sven (a combination of puppetry and acrobatic talents portrayed by Evan Strand and Colin Baja). This alone makes the magical experience full circle. Frozen is full of joy, and the eye-popping scenic design touches elicit uproars of laughter and applause. Standout performances and jaw-dropping special effects full of magic and flare make Disney’s Frozen a night to remember. Now, For the critical part, some songs needed a bit more clarity from the characters as a few of their pitches were off, but this is what makes live theatre awesome. Secondly, for all its glitz and girl power, l thought this magical show lacked some of the (human connect) warm connection found between Actors in other Disney musicals for the stage production. Overall, This is especially a top pick for those who first experienced this story as the original Disney film. Rating: 3.5 out of 4 Runtime: 2 hours and 15 minutes, with one intermission. Tickets range from $33 – $179, plus a select number of premium tickets are available. Buy Tickets: https://www.broadwayinchicago.com/show/disneys-frozen/ Tridence Supports the Arts....

Read More
Skip to content